The Branding and Logos
Introduction
The Restaurant is based next to Heathrow Airport in Central London. Many people in the big city of London embrace the advent of this new restaurant in the central town. Most of the Logo design is adopted for ease of clients to have a clear view of what is expected by the prospective customers. The plan is aimed at controlling the influx of clients who are either from arrivals at the Heathrow airport or the general staff working in the domain (Adamson et al. 28). The branding by the Jim & Jay is clearly showcased in the Logo model indicating the French fries, hamburger, and the cheeseburgers that the restaurant will offer for their prospective clients whom mostly will be tourists arriving in the country. The environment will be organized such that the buyers who come for lunch fast-foods will get available seats and clean tables folded with mats and excellent waiter treatments at their disposal. There will be a broad range of cuisine offered from the various food menus available in the globe. The service will accommodate all including takeaway for persons in a hurry to catch up with work of leading to their hotels (Calloway et al. 36).
The Café Designs
The type of foods to be sold to the clients is directly outlined. There will be French fries, burgers of all sorts, an area for international and ethnic cuisines, fruit salads, roasted and fried fish, wine and beer pubs and pay sections to avoid clogging of customers in line via queuing. The red coloring of the Brand Name is in essence to bring a little level of attractiveness (Calloway et al. 77). Due to the serene environment accosted with the London weather, the buyers will have ease of accessibility and a clean environment to enjoy their lunch breaks and shopping at the café.
The cuisines at Jim and jay’s
The window panes and the doors will contain an elaborate price tag portfolio for customers to view while entering the restaurant. The logo designs will be better placed by providing a convincing language that would pull consumers curiosity to come and watch the contents and prices of our products (Adamson et al. 42).
The foodstuffs that will be prepared will range depending on the groceries and deliveries the restaurant gets from the manufacturing companies dealing in food and beverages. Some subtitles will be put both in the Brand Identity to give easy time for clients in knowing the content and pricing of the fast-food products. The result will be a speedy growth and fast moving company that is admired by the tourists and the surrounding office inhabitants. The logos will be made to portray the true nature and capabilities of the new restaurant and not merely a show-off with colors and glamor. Many times, the computer programmers are used in designing the company websites, graphics and connecting the networks warranted with distribution and charges of online adverts. Central London being an exquisite venue for business by being a capital city stature, it is evident that with a good communication campaigns and creation of accessible premises, the business is going to have realistic and achievable goals and objectives. A graphic designer will be employed permanently to check on that aspect while adjusting to the best possible captions and models of advertising. These computer graphic designers are involved in the production of best looking, elaborate and a convincing text in the eyes of the public domain (Calloway et al. 45).
Media platforms for creating awareness
For example the use of piggy-backing and big billboards outside the restaurant and to some far off zones to attract many consumers. The use of such an advert is to get a double bonus in the advertising section. The restaurant puts its message of awareness through various media indirectly while advertising more than one product. The logo design used is chosen critically such that it resembles what the company is and its goals and objectives. Bright logo colors are used together with the physical description of the expected foodstuffs to be sold (Rob et al. 52). Logos are just marks used to give the brand an easier and close identification to a given business product. For instance, when the restaurant advertises products such as burgers, fries, and the numerous ethnic cuisines, it is only prudent to put images of the food stuff on the cover page and items used for the message. It gives the prospective customers and shareholders a green light into the coffers of the café menu in details. The effect will be to gauge and report the turnout of clients who will first appear at the restaurant lounges to have a bite for their first time here. Bright colors used in the chips and the Sand-witches are to show the exquisite nature of the expected delicacies. Most of the logo designs are tough to produce depending on the object or the animal nature used. In this case, the food-stuff examples used are going to be the graphic photos that are edited under stringent captions for their real images to turn out in a more defining way to our clients (Marsden et al. 33).The branding, logos, and the identities to be used here must include the emotional, visual and the simple trademark within which the restaurant will be represented. It is with no doubt that the technical team involved will use its specialty to draw objects and images by using the available software to make the corporate image dazzling and so appealing to the eyes. Just like famous philosophers like Aristotle and Plato, they examined that the power of sales or profits to an individual or an organization is solely bent on the ability to persuade the audience targeted by showcasing one's products and services in a qualified manner (Land et al. 44).
Language of Persuasion
The method of persuading the audience will take the form of media messages. Most of the times, big businesses like the Jim and Jay’s restaurants use the modes of advertising and public relations to reach their audiences. As a fact of the enterprise world, the hotelier and its professionals are used as a human resource to act as agents for the sale and awareness of the products and the general public. The restaurant will employ P.R practitioners and Human Resource personnel to deal with this discourse. The consumers of products and services are normally thrilled when the manner in which a company or investment company showcases their product is luring and presentable. In fact, it is the ability for a designer to come up with good effects of color, shapes, sizes, backgrounds and the concrete images that enable the perceived audience to visit the business enterprise for inquiries even if through the social internet sites. In the case of this restaurant, billboards, and social media together with newsletters were used to pass the information to the residents and the airport authorities (Calloway et al. 64). The creation of such passages will allow the business to prepare well in advance such that all repercussions are avoided. The media helps create awareness of the existence of many cuisines that are found in London thanks to the diversity of other cultural food stuff. The delicacies range from countries such as France, Japan, Chinese, Indian food, Italian, Spanish Exotics and many more. A group of office workers and school going adults would enjoy tasting delicacies from other countries too. It is evident that in Central part of London, the common food stuff people prefer is from either Indian or the Chinese ethnicity. Jim and Jays are well advanced with this notion and will take into consideration the import of almost all European, Asian, American and the other countries delicacies availability. The manufacturing company will have a target of making sure that the packaged foods are well balanced depending on the country of origin and class. The outcome of these briefings created both on personal outreach, and mainstream media is to alert the entire population around central London that are of high purchasing power among them being tourists (Rob et al. 17).
Stakeholders
Main stakeholders in the business are the persons or groups that have shares in the stock of a given Company. The joint effort will see meetings organized by the H.R of the restaurant to try and create a research team to gauge the various possible stakeholders in the Central London business district. The already market and shareholders can range from the Airport Authority at Heathrow, students, office workers and construction personnel in the city. The use of persuasion to get new and regular clients to this premise is the main purpose for its existence. Philosophers like Aristotle had knowledge and theories of persuasion that are still applied to date. The analyst argues that the power of business and success lies on the ability of an individual or an organization has that can persuade an entire nation or a given population. The essence of knowing the language to persuade is to make one's business be famous and easily trusted about the services and products the joint is providing (Land et al. 56). All business is it medical, art, culture, tourism, and food production, and mechanics, Oceanic and cargo transportation, depend on advertising to exist. It is done on a regular basis so that the idea and images of the products and service stick to the minds of the audiences being targeted. The consequences of an advertising discourse are so significant in that, the language used is targeted to make the target audience emotional hence easy time to purchase. The restaurant will aim at making a packaging store that is affordable for our customized food products that will contain boxes, light brown bags, and cans for safe and healthy foods. For more information on the packing of products, we have formed an e-mail and website that is (www.jim_jaypackaging.org). The examples designs look as follows; the interior side will have the photo and model number indicating the type of cuisine while the exterior part of the package will have the signage of the logo of the company and the packaged food. All these will communicate with the consumers from various parts of the central London that can either purchase food physically or order through our online sites Marsden et al. 16).
The packaging brands and products
Packaging systems for Jim and Jay online media and advertisements. The stakeholders, in this case, are the middle-class office workers, tourists entering London, and the residents residing mostly in central London. The Company is going to employ a packaging to employ a section that will be involved in seeing off the business of various food stuff arrange and put n their specific zones. For instance, the packaging of french fries and burgers can't be mixed with the one for raw meat and mutton. Another aspect is for the green vegetables and the milky products. The differentiation of such products produces quality since the restaurant will delay its processing. When a food production industry delays its packaging through differentiation, a sumptuous product is produced that can get more attention of purchase when the packaging for sales.
In conclusion, the hotel, café or restaurant business greatly lies on many proponents. The company must have clean processing equipment, fresh deliveries of goods, timely recordings, good packaging materials, a good P.H and H.R to oversee that the customer relationships are built and lastly a good and healthy working environment. It should be free from health hazards such as pollution, drainage systems, free from government interference and professional managers and executives. For this case, the Jay and Jay will conduct interviews with subordinate staffs to the executives. The reason for choosing professionals is to maintain a quality standard that is acceptable to the companies strategies for achieving its objectives and goals. For the restaurant to pick up first, it will be prudent to engage in sensitization and monitor all the stakeholders and engage them in discussions regarding the commencement of the restaurant. The purpose for this is to make all partners involved have a feeling of inclusiveness. When a business organization brings forth their consumers close to the business, a given sense of loyalty and trust prevails and is maintained for longer periods of time. Thus, profit maximization is attained together with customer retention capabilities. The overall turnout becomes huge making the restaurant one of the most competitive among the already existing ones.
Works Cited
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Calloway, Joe. Becoming a Category of One. [Place of publication not identified]:
Must Read Summaries, 2012. Print.
Fuggetta, Rob. Brand Advocates. Hoboken, New Jersey: Wiley,
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Land, Bob. America's Greatest Brands. Rye, N.Y.: America's Greatest Brands Inc.,
2006. Print.
Marsden, Terry, Andrew Flynn, and Michelle Harrison. Consuming Interests.
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