Abstract
The article talks about the NFL’s Crucial Catch Campaign that aims at assisting the American Cancer Society (ACS) to raise awareness and fight breast Cancer. At the same time, the author raises concern about the motives of the stakeholders involved in the campaign. The NFL has joined hands with ACS and other partners to conduct A Crucial Catch within the society (Basen, 2013). The campaign has two major objectives: to raise awareness about breast cancer, and also solicit for funds. Despite the good intentions, it is said that the NFL and other stakeholders have their personal interests. The corporate partners are using the platform to improve their public images, and also target women so that they can increase their revenues.
It is saddening the NFL contributes very little in the fight against cancer. The Economics of the National Football League asserts that teams in the NFL benefit a lot while only they donate less than 1% of their total revenues to benefit the society. The campaign targets women because they are a desirable consumer and will play an integral part in maximizing profits. Moreover, A Crucial Catch is criticized because it focuses on treatment of breast cancer, rather than effective prevention strategies. The campaign has three ads that feature recognizable sports personalities, and they play a vital role in coaxing consumers to embrace ACS messages on breast cancer. In the end, the author criticizes the campaign and raises questions regarding its insincerity and ill motives.
Article evaluation
The article is informative since it enlightens the audience about the NFL campaign and at the same time criticize its intention. The article can be helpful to Human rights activists, Public health officials, sports personalities, and the general public. The main audience of the article is athletes and the fans. This is because it highlights how sportsperson are used to generate profits for investors as the NFL league is disguised as an advocate for fighting Breast Cancer. Moreover, the supporters of NFL are informed of the evil intentions of the campaign since it only benefits a few people. I totally agree with the author’s arguments that the NFL’s Crucial Catch Campaign does not meet the expectations of the people. The NFL and other corporate partners are concerned about marketing their brands, and they ignore about the plight of the people.
The article pinpoints the revenues generated as a result of the campaign and goes further to illustrate that only 1% of the revenue is what goes to the fight against breast cancer (Basen, 2013). It is also regretful to note that the campaign focuses on treatment methods and ignore the prevention strategies that can prove a success in the campaign. The author backs up his claims with empirical data, and this makes the article evidence based. The points are well articulated and arranged in an organized manner by the author. I support the points discussed in the informative article, and the NFL should take note and change the manner at which they address the Breast Cancer Campaign.
References
Basen, R. (2013, October 3). The NFL's use of pink is not as altruistic as it seems. Retrieved from http://www.sportsonearth.com/article/62332742/
