[Writer Nаme]
[Supervisor Nаme]
[Dаte]
The Swoosh of Creativity
SUMMERY OF ARTICLE:
Nike has been constantly updating its marketing strategies and social media content. Nike has utilized all the marketing channels a successful company can implement. Initially, television was used to promote the brand via advertisement. In May 2006, Nike went about introducing the first mass production gadget known as iPod Sports Kit + Nike in the U.S. This was designed to measure the distance and speed that occurs while running or walking and was developed with unblemished partnership (Michelle, p.1). Nike utilized technological advancements and developed a portable device that could perform all the technology tasks for the sportsman. In 2010, Nike upgraded and introduced a running app for the latest iPhones. This new application used phone’s accelerometer and with the development of this new technology, Nike went far away from its competitors with a user community of more than 5.5 million people. This way Nike was not only providing products to the athletes but was also coaching the upcoming athletes (Michelle, p.1).
STATEMENT OF HOW THE ARTICLE RELATES TO THIS CLASS:
This article relates to this class because we have studies marketing and different marketing strategies implemented by companies across the globe. This has been studied in unit 9. Nike has been constantly updating its marketing strategies and social media content. Nike has utilized all the marketing channels a successful company can implement. Initially, television was used to promote the brand via advertisement. Nike also utilized social media networks in order to engage and capture a wider customer base. It developed its Facebook page and then later on a separate Facebook page was developed for each product offered by Nike. The power of online customers is phenomenal because it provides real-time information on sales promotion and updates regarding company’s product to the customers. This marketing strategy has proven to be beneficial for Nike (Rawiya, p.1).
Work Cited
Michelle Sanusi et al "The Swoosh of Creativity" Business Today, p.1, (July 2014)
http://businesstoday.intoday.in/story/nike-marketing-strategies-global brand/1/207237.html
Rawiya Kameir “Just Instagram It: How Nike Is Using You To Sell More Shoes” p.1 (Jan 2014) http://www.complex.com/pop-culture/2014/01/nike-instagram-social-media-strategy
