Problem:
How can Nintendo regain control of the gaming market?
SWOT Analysis
TOWS MATRIX
Strategic alternatives
1. One of the alternatives that Nintendo may use to regain control of the gaming market is by developing new technology and systems that may counter the competition from Sony and Microsoft.2. Creating mobile phone games to increase revenues because more people are playing games using these gadgets.3. Another alternative is by using pricing strategy to attract new customers. This can be done by either pricing up of the new products to create the perception that the products are of quality in nature.
Key Evaluation Criteria
A Fit with company’s strategy, goals, vision and mission [20%]
B Timing: how long it will take to implement the alternative? [10%]
C Competitiveness: what can be consequences for implementing the alternative? [30%]
D Profitability: what can be the rate of return for implementing the alternative? [40%]
Matrix for Analyzing Alternatives
According to the matrix, for analyzing alternatives the best alternative that Nintendo can use to regain control of the gaming market is by offering new games that are more developed with improved and up to date technology that will attract more users into buying their products. Also, this alternative may be able to counter the threat of competition by Sony and Microsoft.
Work cited
Risk Management Agency. SWOT Analysis: A Tool for Making Better Business Decisions (Google eBook). New York: U.S. Department of Agriculture, 2008.
