Nokia is a global brand name for a mobile phone manufacturing firm that also engages in production of other phone devices employed in the communication and information industry. It employees more than 132,000 employees and operates in about 150 countries. It is noted as the biggest mobile phone manufacturing firm in the year 2010. It has taken Nokia 148 years to become a force to reckon with since it was founded in 1865 by Fredrik idestam. The Nokia Corporation was founded after mergers between a rubber company and a cable firm. The greatest growth of Nokia was noted between 1968 and 1991when the firm began to invest in mobile phone innovation in telecommunications business. Through the well structured business mission, vision and objective, Nokia has overcome the turbulence in the telecommunication industry and become a leading mobile manufacturing firm (Grunewalder, 2008). From the early adoption of GSM standards to the present 3G phones among other technological innovations, Nokia’s future is very bright as opportunities continue to emerge. This essay evaluates the strategies employed by Nokia to achieve its current organization needs in reference to its organization structure. the current organization needs and organization structure are based on the firm’s vision, mission, and its goals and objectives.
Nokia’s vision statement is “Connecting People” while its mission statement; while the mission statement entails linking humanity through the use of the mobile phone technology. The goals and objectives of Nokia revolve around development of innovative mobile products, increasing accessibility to people the products that are important to them, creating of opportunities to Nokia’s phone clients across the globe, and increase the firm’s growth by connecting people across the globe, especially those in the developing economies.
In efforts to achieve the above highlighted goals and objectives, the organization structure of Nokia is based on an organizational culture that is based on need for speed and flexibility when making decisions in a flat but networked firm. However, in some incidences, the size of Nokia requires the management to some level of bureaucracy. Thus, the firm has a unique chain of values that are distinct from those of its competitors. These values are defined and shared by employees and are the cornerstone to the evolving organization culture at Nokia.
The current organization needs at Nokia are based focused on well structured policies geared to ensure market growth, while maintaining its global reputation as a responsible corporate entity. The organization needs focus on environmental strategies that will enable the firm empower the power while minimizing adverse effects on the environment. The firm realizes the importance of sustainable growth that takes into consideration the needs of the future generation (Anonym, 2012).
As the firm focuses on market growth through innovative products that will make it at a competitive advantage over its competitors, it aims at developing products that will have minimum impact on the environment. Among its major competitors are Samsung, Alcatel, and Motorola, among others. It employs several strategies to support environmental organizations like International Union for Conservation of Nature to implement its environmental policies. Further, Nokia complies with other legal frameworks across the globe in order to ensure minimal emissions on the environment that will consequently result to climate change in the long run.
The current environmental strategies that have been highlighted by Nokia include issues concerning recycling, substance management, energy efficiency, and environmental sustainability. Efficiency is a priority in Nokia, thus, the firm works closely with its supplies in substance management while employing the most efficient operations to minimize costs and ensure the scarce resources are employed optimally while causing minimal adverse effect on the environment. Energy saving in Nokia is achieved by employment of energy efficient operations while ensuring that most wastes are recycled in its recycling programs established in many economies where the firm has subsidiaries. The mobile phones and applications are manufactured in a environmentally sustainable establishments with the products being environmentally friendly. By being environmentally conscious, the firm ensure minimal greenhouse emissions hence guarantying sustainable growth (Nokia, 2013).
Market growth through sustainable development at Nokia is a driving force in Nokia that is attained through strategically formulated programs whose driving force is the innovative organization culture. Presently, in efforts to guarantee market growth, the firm is working close with Microsoft in the development of mobile phones that will employ Windows 7 operating system. This strategy revolves around horizontal integration along with new products development strategies that will enable Nokia to remain the leading mobile phone manufacturer, while ensuring that the ever-changing needs of its clients are met. Through this strategy, the employees understand the needs of the diverse clientele base through the results produced by the highly competent market research and development personnel.
The growth of Nokia overtime since 1865 has faced many challenges, however through the well established organization culture, the firm has been able to become a global brand name. through the organization culture founded on sound vision, vision, goals and objectives, the current firm needs are successfully being met. Currently, the most critical needs are market growth, while ensuring minimal effect on the environment.
References
Anonym. (2012). Diversification Strategies of Nokia. MUNICH: GRIN Verlag.
Grunewalder, A. (2008). Analysis of Nokia's Corporate, business, and marketing strategies. München: GRIN Verlag GmbH.
Nokia. (2013). At Nokia, we love the future – it’s what our strategy is all about. http://www.nokia.com/global/about-nokia/people-and-planet/strategy/strategy-and-reports/
