Fly Digital Print Organization has a team of over fifty fulltime employees with twenty more employees that normally come in when there is a workload, which may not be finished within the time required by the fulltime workers. In the production are thirty six workers, assembling area are twelve, and dedicated sales representative being two. The scope of operation of the company involves production printing of window cling, banners, signs, rigid mounts, tents, magnetic, and giant inflatable. Fly Digital Print Organization does wholesale large format printing and serves a very wide market area. They offer very comprehensive ordering tools online for the print needs of the clients. The organization uses both phone calls, and online conversation to address customers’ needs. Fly Digital Print has been offering solutions on the larger formatting printing problems, currently the firm provides the retail with the quality product that is of high value. In printing, the Fly uses original inks to ensure a consistent quality of print material for all season. Meeting the needs of the company’s clients and the clients of the wholesale retailers poses a great challenge to the company, the company may fulfill the demands of their clients, but wholesalers’ clients fail to be satisfied. Most wholesalers prefer ordering for small prints such as pens with company logo but not the large format items produced by the company. The challenges make it very difficult for the company to meet the desired standards of the end client as most orders are done in a rush. The goal is to ensure that they offer the best quality prints, and intends to provide a conducive environment to enable wholesalers and end clients make orders in a relatively longer time to reduce rush that interferes the final quality of the print.
Normally the order process begins with the wholesalers clients they place an order either the large format print, or on the small prints. The order is communicated to the wholesaler who also place and order with Fly Digital Print. There are sales representatives in the customer desks who can be contacted through phone calls or the website. Sales representative work in twenty four hour basis and have knowledge on the products offered by the company. They listen, answer clients’ questions and also advices them on the choice of product. The clients are made aware of the formats in the website and encouraged to check if their demand may fit any of the posted samples. At this point, the order may be redefined; adding value, to by the help of the sales representative and the information provided any of the wholesalers. The information is then communicated to the production team who listens and deliberates on the specifications of the order if there is something that is not clear the company may send a question to the wholesaler for clarity before any step is taken. Production team can communicate to the client directly or through the customer care depending on the emergency and complexity of the order. Some of the common information that wholesalers are asked is how much the large formats will cost and how wholesalers can resell the print. At this stage, the value of the product is added. When a new large print is designed upon the request of the client; advertising departments are made aware to advertise a new product. One thing that does not happen is communicating with the end consumers.
When a wholesaler contacts the company with a potential customer, the company begins by giving the preliminary high-level cost and time which is then reviewed by the wholesaler and the clients. It is at this time that wholesaler contacts the company to give the production team the go ahead to produce a print. When a purchase order is given to the company by the wholesaler, the first thing is to look at the artwork. A company may choose to send a template or recommend that the wholesaler check the template on the website. Sometimes the clients put designs to reduce the cost more so when doing the tent printing. The company will issue that payment terms, normally, of thirty days. The first time customers are treated differently until three to four orders before they are known. A lot of things happen at the production level, and a number of measures have been put to ensure that little or no errors occur in addressing the client’s demands. Most stages in the BPMN have value added; when the order is redefined by the clients it becomes better compared to the initial one. After the production, the company gives a fully worked on products that are matching the standards of the clients. After it is taken to the marketing department, the product is rebranded and packed in a more appealing design to persuade the clients. The product’s value at this point, therefore, is improved as more resources are added to make it much better
Large format printing has many challenges especially when dealing with clients who only want small prints such as pens, caps, and t-shirts with company logos. Working under a rush may sometimes compromise the quality of the prints. Fly Digital Print finds a way of balancing the problems and be able to make a profit as they maintain the quality of the prints produced.
