Business Plan
(Your )
Introduction - Welcome Aboard
Times – they are the changing
In this fast paced world, where people actually don’t have the time to take a break from work and have their babies, can we afford the luxury of having our know-it-all grandmothers and forever helpful in laws to help us out with the process of having and raising a child?
The All-in-All Website for Parents
This website will be a one stop shop for everything parents need, from the time that one hasn’t become a mom or a dad to the time the child is grown up and is ready to take up the very same challenge. The site will grow with the parent; provide them all kinds of assistance – whatever they may need – be it calendars, appointments, or reminders, or simply a platform to showcase their child’s brilliance. The website will provide the parents help with schools, doctors, tuitions and nannies and help parents chit-chat with other parents, discuss their journeys, their joys & their sorrows.
Vision and Mission
Our Vision
“To give every parent the power of connection, information and sustentation”
Our Mission
The Features of the Website
- User Run and Highly User Interactive ‘Irish’ FORUMS: The website will offer the parents a chance to network and connect on exclusive child care topics like pregnancy related queries, baby names – meanings, children health and habits related problems and any query that parents or ‘pregnant couples’ face.
- Child Calendar Manager: User customized timetables and reminder alerts every time your child needs a vaccination, a medical checkup, a school application or any such appointments
- Child Profiles and Album Templates: A chance for parents to create an innovative template based albums of their kids not just to participate in a national level contest but also to cherish for years to come.
- Children Competitions: Isn’t your child the cutest of them all? This is a forum participate in competitions featuring kids from all across the country and amazingly attractive prizes.
- The One-Stop Web Page for All of Child-Care: The website will host the personal web pages of doctors, gynecologists, pregnancy care centers, child care centers, tuition classes and anyone whom you wish to contact for the growth of your child. In these pages, you will find contact details, program updates, latest news, blogs and advice from your favorite doctors and child specialists.
- The Mobile APP! Just clicked a picture of your child walking and want to tell it to the parent world immediately? The website will have an app for this purpose.
- The Yellow Pages of Child Care: Tired of Googling into burnt out address and invalid phone numbers. Reach our up to date database exclusively for all child care queries including nannies and extracurricular classes for your children
- The Child- Ad Interface: The website plans to act as the single point interface between ad agencies and parents who think their children can be featured in ads and movies
- The Online Child Care Products Store: The website will act as a one stop online shop for all the products you need for your child - dresses, books, baby-health products, Audio CDs, games and toys
- Child Growth Schemes: The website will facilitate Insurance and Scholarship schemes for children education, health and growth for all its users
Technical Features
SWOT A
Strengths:
1) Multi-Utility: The website comes in as a one-stop-shop for parents. They need not visit any other site to solve their parenting needs. This automatically corners a lot of the market share
2) Technologically Superior: The website is mobile friendly with apps that one can visit and use at the touch of a finger
3) Interactive: The website isn't a passive platform. It encourages interaction with the customers. Hence higher chances of the spread of business
Weaknesses:
1) The website is new. Awareness among parents will take time
2) There is competition from the regular social networking sites
3) Reaching out to a not-so-internet savvy crowd will be difficult
Opportunities:
1) High and Increasing population of children across the country and the world
2) More internet users with every passing day
3) Great scope for providing specific solutions to parents which they are missing today
Threats:
1) New Government Regulations for Website Sales
2) Increasing Online Competition from Parent Specific Websites
The Market
The market for the website consists of as much as 21% of the population of Ireland. This is because the number of children between the ages of infancy to fourteen years (for the parents of whom the website is made) consists of 1 million people which is more than one fifths of the total population.
Apart from that, since the website aims to have a global reach, other parents also get involved. The website also plans to approach and partner hundreds of centers that in some way or the other are related to child care – Pregnancy care centers, exercise centers, doctors/hospitals/nursing homes, tuition centers, baby care/ pre-schools – these form a part of the increasing market of the website.
The Finances
Conclusion
The Business Plan is about a One-Stop-Shop parent website that suits the needs of the modern parent and aims to be with the parent from the time of pregnancy till the time the kids leave school. A plethora of features that include networking, user tips, yellow pages, counseling and child care product sales come along with additional features such as a child care calendar and children competitions. The plan aims to break even by the end of the first year or a little later and will earn the host of its process through a gamut of web-income mechanisms including ads, product sales and premium user fees.
Bibliography:
Ireland Demographics Profile 2013 (2013), 21 February, [Online], Available: http://www.indexmundi.com/ireland/demographics_profile.html [30 April 2013].
