Abstract
The following report discusses the advertising medium of the written ad for an online university. It explores the various methods, tools and messages that are effective to convey the message to the target market making sure that an effective communication is present. It has identified social mediums online and offline for the purpose.
Advertisement campaign
Is life tough? Has work and family distanced you from education? Juggling between kids and work has caused you to put a pause your education? If going to a campus is impossible, then trust us to continue the race to acquire higher academic levels? Come meet us online and let us solve your unfinished education worries. Whether you are a teenage mother or an old man feeding a large family or if you are someone who is forced to withdraw from studies because of expensive fees, our online campaign is worth a look! It is simply because we shall not fail you in any way. If you want to finish your bachelors program with a friendly schedule, then come to us and we shall serve you well!
The advertising campaign for the purpose would start with a concise, yet influencing message that is aimed at inviting people towards guaranteed hope. It would be preferred that social media networks to spread the word regarding the online university. Moreover, in the educational workshops shall also be the target to introduce the service in where a face to face commutation with university management and interested candidates shall take place building trust among the candidates.
Creating a Facebook page will act as the ideal networks which could act as the fastest information spreading medium . These social media websites are highly accessible to the target audience and also help in creating popularity. Short messages are quick to grasp . Advertising through messages via cell phone will be able to capture a good market; when made sure that the target audience is reached. Through educational workshops it will help candidates keep fears low of loosing money and be away of any possible online fraud (Thomas, 2011. Kabani and Borgan, 2012).
Because people are now seeking convenience, a commuting university degree program shall give them just that!
References
Evans, D. (2012). Social Media Marketing: An Hour a Day. John Wiley and Sons.
Kabani, S.H. and Brogan,C. (2012). Social Media Marketing. USA: BenBella Books
Nielsen. (2011, November 8). A blo nielsen. Retrieved July 5, 2012, from https://mail.google.com/mail/u/0/?shva=1#search/biljana.andreeva%40gmail.com/13846ae469bc1ea3
Thomas C. O'Guinn, C. T. (2011). Advertising and Integrated Brand Promotion. Cengage Learning.
