Operation
Smoothie Juice is a company that makes fruits or vegetables as drinks and adds liquid substances such as Yogurt, juice, milk and an additional flavoring sugar, honey or spice which blends to a unique liquid. Smoothie Juice strategy is to sell premium products at a high value. The levels of prices vary and Smoothie Juice sales prices can be set at £4.50 for 16 smoothies and £3.30 for ten smoothies. When compared to other local competitors in the market, these prices prove relatively low and can attract positive thoughts from tourists and the local people.
Excess food supply will be available for beverage and food retailer and Smoothie Juice value pricing strategies that will the demand is high. Advertisements of Smoothie Juice will take place through social networking websites, posters, normal communication and provision of available samples (Simons, 2013).The target market for Smoothie Juice is 13million people and over 30 million tourists that visits every year. Due to the large consumer potential, Smoothie Juice has to ensure a small market penetration for producing profits.
Based on fixed price of £36,492.16 very year, Smoothie Juice has to ensure the sales of almost 56 smoothies each day from breaking even. When providing a comparison for these requirements to collects data from different locations, a minimum sales quantity on a daily basis can easily be achieved. The projected financial ratio for Smoothie Juice has to ensure competence with the industry average. This plan is for avoiding or reducing the unwanted debts while at the same time increasing sales potential. The primary responsibility, however, lies with the consumer, to who must have delicious and healthy smoothies that optimize real refreshment since the healthy alternative of foods is the best that Smoothie Juice can provide.
Technology Plan
On the basis of the details which should be available and based on existing technology, a list can be made of the measures which should be considered in order to minimize the odor problems within the surrounding area. For each locating a range of measure can be drawn up, in order of cost effectiveness for Smoothie Juices. When drawing up abatement plans which are technically possible, it is apparent that the treatment of ventilation of the juice purification can be rather costly.
For this reason, efforts can be made to finding out whether these costs could reduce with the help of more direct air-extraction at a limited number of most tens of emission places within a building. On the basis of provision all odor inventory in a single Smoothie Juice factory, it is possible that a reduction of approximately 80% of the waste gases which are to be cleaned of the processing apparatus and local gas extraction (Dunning, 2013). For abetment plans, it is assumed that the reduced amount of what gases can be cleaned using bio-filtration
For advertisements, technology will be useful for ensuring every possible customer receives information about Smoothie Juice by the use of the internet, social media, radio advertisements and printed out the imposter. This will assist in bolstering the performance of Smoothie Juice, and it will draw most consumers will perceive the information using their various devices, and also television. Televisions are always, almost everywhere, which will make it easy to add the product to their ads.
Management and Organization
Smoothie Juice will sell quality “smooth juices” at competitive market prices. The smoothies are blended with different juices, fruits, yogurt drinks and sorbets. It is the intention of Smoothie Juice Company to provide “boost” to supplement clients with various nutrition choosing benefits. The smoothies are to be offered in 10 and 16 oz serving sizes, this is considerable because of a number of people present. The delicious smoothies provided by Smoothie Juice are for tourist and locals to enable them relax within their environment and provide social dining.
A noteworthy external element that matches with this vast business sector for nourishment and drinks is showcasing and advancement. This variable serves as an open door and a threat, if advertised appropriately Smoothie Juice can boost high benefits. Smoothie Juice must use accessible showcasing intends to pull in a solid customer base comprising of local people and vacationers (Jeston & Nelis, 2014). The potential benefit of Smoothie Juice will rotate around local acknowledgment—showcasing and advancement is an outer variable of highest significance. A major quality of Smoothie Juice is the health content in every drink. Every smoothie is pressed with an organic product, juice, low-fat yogurts or sorbets, and free help that give customers sound on-the-go choices differentiating items that different retailer offers.
In addition to being an opportunity and a threat, occasional sales can turn into a noteworthy quality of Juicy Boost. As tourism spikes in the late spring months, Smoothie Juice’s aggregate income potential increments. Effective summer sales can without much of a stretch nullify any low earning winter months because of the limitless measure of shoppers. Thus, Smoothie Juice‘s dependent on tourism might be a potential shortcoming. Keeping up gainfulness exclusively on summer deals is not a proficient vital arrangement, and when the real procedures are talked about, it will get to be clear how Smoothie Juice will overcome other potential competitors
Reference
Jeston, J., & Nelis, J. (2014). Business process management Routledge
Simons, R. (2013). Levers of control: how managers use innovative control systems to drive strategic renewal. Harvard Business Press.
Dunning, J. H. (2013). Multinationals, Technology & Competitiveness (RLE International Business) (Vol. 13) Routledge
