The business name is identified as Smoothie Juice; the organization is focused at blending fruits and vegetables to form drink and also adds additional liquids substances that include milk, juice and Yogurt and also additional flavorings honey, sugar or spice that provides a blending unique, tasty liquid. The Juice Company is focused on selling a premium product amount that rates at an increased value. Smoothie Juice levels of the process vary as sales continue to add, and they can, however, be set at £4.50 for 16 Smoothies and £3.30 for ten Smoothies.
When the comparison of different other competitive local markets are considered, these prices have relatively reduced the possibility of attracting positive ideas from the residents and the tourists hence. Additional food supply will be available for beverage and food retailer and Smoothie Juice value pricing strategies that will increase the demand (Simons, 2013). Smoothie Juice advertisement will occur in different ways; social networking website, communication within the locals, poster and advertisement on televisions.
The market targeted by Smoothie Juice is almost 13 million people and over 30 million tourists that are on an everyday visit. Since the availability of large potential consumer is not yet confirmed, Smoothie Juice has to make sure a reduced market penetration for producing profits is ensured. Based on the price of £36,492.16 every year, which is considered a fixed price, it is the duty of the Juice Company to ensure that sales of almost 56 smoothies are shifted on a daily basis for breaking even. When making available a comparison for necessary requirements to put together data from different locations, a minimum sales quantity on a daily basis can be achieved. The anticipated monetary proportion for Smoothie Juice needs to guarantee fitness with the normal business.
Reference
Simons, R. (2013). Levers of control: how managers use innovative control systems to drive strategic renewal. Harvard Business Press.
