Orgnizational Change And Cmmunication Essay Example

1 Start: Californian home automation company, Nest Labs, Inc., has been in news lately for acquiring Revolv, and Nest had acquired Dropcam before.
End: Since Nest is owned by Google, Google is on an acquisition spree. Globalization has increased the markets and opportunities for more growth and revenue. However, increasingly diverse markets have a wide variety of needs and expectations that must be understood if they are to become strong customers and collaborators. Organizations must also be aware of their holistic nature and of the ways their members affect one another. The incredible amount of change has forced individuals and organizations to see “the big picture” and to be aware of how events affect them and vice versa.
---Stakeholder theory: Developing a framework that distinguishes between organizational stakeholders along two dimensions: intensity (high or low) and locus (internal or external). The framework helps to identify which of seven potential antecedents of trust (benevolence, integrity, managerial competence, technical competence, reliability, transparency, and identification) will be relevant to which type of stakeholder.
2 Start: We have learned in our text the importance of knowing one’s cheese, which is the status of your company, before initiating a changeOrganizational change is undertaken to improve the performance of the organization or a part of the organization, for example, a process or team.
End: In other words, Google was aware that it needed to make some changes to retain a competitive advantage and its recent acquisitions that began with Nest are an illustration of this fact. Planned change takes conscious and diligent effort on the part of the owners or managers.
3 End: Google is well aware that it has to move out of its “Internet” domain to become a global organization. Change is essential for this. Nevertheless, When it comes to organizational change—mergers, acquisitions, spin-offs, divestitures, joint ventures and bankruptcies—what looks good on paper doesn't always lead to great results. A huge factor in the success of any corporate change is people—part of the equation that's too often overlooked. So, Google’s success depends on how well it handles this aspect of change.
4 End: Google has always been on the forefront for innovations. Hopefully, it will be able to deal with market barriers as well.
5 On the right-hand side of the slide you can see the entire process for your reference. There are many approaches to guiding change -- some planned, structured and explicit, while others are more organic, unfolding and implicit. Some approaches work from the future to the present, for example, involving visioning and then action planning about how to achieve that vision. Other approaches work from the present to the future, for example, identifying current priorities (issues and/or goals) and then action planning about to address those priorities (the action research approach is one example). Different people often have very different -- and strong -- opinions about how change should be conducted.
6 End: Clearly, Google has to learn how to move fast, before the Apples and the Samsungs in the market takeover its potential market share. Change is essential. The upheaval caused by integrating with another organization significantly challenges the way both organizations conduct business. hange is a strategic point in the business cycle to take advantage of marketplace opportunities. However, Google should remember that From an IT operations perspective, enterprises first need to understand what their systems, applications and processes look like before they can optimize their current infrastructure and integrate new processes and systems. Without true visibility into their processes, enterprises may take the short-term, conservative and less-risky approach of maintaining systems with overlapping or redundant capabilities - which can lead to costly inefficiencies.
7 End: Once the need for change has been determined, one follows the steps of the model in sequence. Here again you can see the diagram to the right as a reference. But I think, AI should also help Google get into markets other than Smart Home Appliances market. How about competing with Disney and Pixar in the Animation market. Some takeovers here might be a good idea?
Complacency has a way of lulling us as individuals and organizations into accepting the status quo and limits our ability to investigate unfamiliar and uncharted territory. Without urgency we have nothing that propels us in the direction of something new, and in turn, change doesn’t happen.
8 End: As it goes without saying market research is a must and data must be collected and evaluated from such research before a change is initiated, be it the smart appliances or animation market. However, the company must have a concrete plan for how to measure whether or not the change is a success -- and follow-up plans for both successful and unsuccessful results. Change is clearly inevitable, and mastering change is, therefore, fundamental to the success of any organization. Organizations which can cope with change and harness its energy will be vital and effective.
Active and passive resistance to change impacts employee productivity, and so, Google must be wary such factors do not remain as it conducts takeovers in the IT market