The Clearasil Ultra Commercial shows a man who uses the product to become confident with his skin. Before using the product, he becomes easily hurt when the sprinkles on his ice cream looked like pimples. He then uses the product, which instantly clears his skin and then goes back to the ice cream parlor and starts to show off his clear skin. The ad was humorous and seems to specifically target men who have self-esteem issues due to pimples. Its promise of an instant relief from unwanted acne makes the ad more persuasive and effective, but if you look at the ad a second time, there is a small disclaimer at the bottom that says, “Works in 3 days.” After seeing the disclaimer, I suddenly felt deceived and found the ad to be deceitful. However, this disclaimer is only shown in less than five seconds and can be easily disregarded by most of the commercial viewers. This means most people will probably also feel the same feeling I felt when I first saw the ad without seeing the disclaimer. The ad was both humorous and persuasive, which influences a lot of people effectively.
The Berocca Performance Ad shows a group of teenagers dancing and having fun while passing around a bottle of water before finally passing it to a guy that puts in a tablet of Berocca Performance and then they all rejoice. The ad is targeted towards teenagers or young professionals that are energetic and fun loving. The ad was quite effective in promising that you will be able to achieve the same type of energy and fun once you use Berocca. The teenagers were probably a group of professionally trained dancers following a choreographed routine that shows energy and encourages the commercial viewers to become energetic and to get up on their feet as well. I think this ad can successfully persuade individuals who want to live an energetic lifestyle through using Berocca.
The Visine Hydroblend is a humorous animated commercial that shows eyeballs playing tennis. The commercial shows eyeballs that act like people, which is quite funny, targets a wider range of viewers. Since people nowadays have become concerned about their eye health due to exposure to technologies that require prolonged eye use, this commercial can effectively persuade people who want to protect their eyes and to keep them healthy. The animated commercial can effectively persuade younger audiences while the tennis match and the added humor to the commentary will also interest all of the commercial viewers. The commercial promises 10-hour eye protection when used. This has persuaded me to try Visine Hydroblend. The 10 hour protection is a promise that can effectively persuade a lot of people to buy the product as eye discomfort and dryness has become more prevalent because we are now surrounded by different kinds of technological devices that make our eyes dry and damaged due to prolonged usage. Compared to the other two commercials in this paper, I have been effectively persuaded by the Visine commercial and I believe that I am one of its main target audience.
Works Cited
"Berocca TVC 2010." Online Posting. Youtube. 22 March 2010. Web, 21 Febuary 2012.
"Clearasil Sprinkles Commercial." Online Posting. Youtube. 19 September 2008. Web, 21
February 2012.
"Visine - Tennis Commercial." Online Posting. Youtube. 6 September 2011. Web, 21
February 2012.
