The team has successfully identified that the Cruising Critters Company is willing to grow more. For that, they follow the strategic plans and effective strategies to accomplish their targets. It is analyzed from the discussion that the specification of the balanced scorecard is quite impressive as it is in the detailed and managed form. There are segments of the requirements in the balanced scorecard. Herein, it should be noted that the balanced scorecard is a strategic planning and management system that is usually used by the organizations to improve the overall performance. It helps to improve and manage the internal and external communication, and it also monitors the performance of the organization (Kaplan & Norton, 2013).
While mentioning the Cruising Critters Company success factor William Bergman’s one of the team member’s remarks are highly positive. As according to William the company is fully aware of their weaknesses and they know which area should be improved and promoted towards the growth. It will not be incorrect to state that preparing a balanced scorecard is beneficial for the company and its management as it highlights all necessary points that need to be focused. Also, with the help of balanced scorecard effective measurement can be done which helps to drive the performance.
It is analyzed from William’s remarks that the company is doing great by following a comprehensive framework that translates everything about the company and its performances. However, there is a possibility that in the company’s report and the review of any team member some weak points could also have been highlighted as well that could have been discussed or suggested to be improved. The findings should also mention any negative or weak point of the report.
Reference
Kaplan, R., & Norton, D. P. (2013). The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment. London: Harvard Business Press.
