Arabic Café
Company Background
Company objectives
Mission and Vision
The mission of Arabic Café is to meet the needs of our clients and investors and to exceed their expectations. It is the hope of this establishment to generate exceptional financial results to the shareholders of the company.
The Vision of Arabic Café is to grow into a four-star hotel with establishments in the main destinations throughout the Asian continent. It is hoped that growth will be achieved through increased partnership and franchising. It is our intention to create and sustain a reputation of novel and cutting-edge products and services to our clients.
Company Summary
Company Ownership
Arabic Café is presently a family owned enterprise. It is hoped that new partners will join the establishment to make it a limited partnership project. The three owners will be partners and will have personal liability towards the company up to limits which will be decided among them.
Start-up Summary
Arabic Café is a small family owned establishment that seeks to provide a perfect location for social gatherings and leisure activities. This enterprise requires funding to the tune of OMR 8000 for purposes of renovation and upgrading of technical equipment besides operating cash flow. The company is looking for two individuals to form a limited liability partnership.
Company Location
The company is in A Qurum, Muscat
Services
Service Description
The Arabian café primarily offers a Middle East cuisine comprising of Arabian juices and shakes such as mix fruit juice and soup such as harira. Cold starters such as hummus and its numerous variants will be offered besides hot starters such as meat kibbeh. Shawarma and sandwiches of assorted types are available besides burgers and grills. Other meals on the menu include rice, bread and dips, hot drinks, and desserts among others.
Competitive Comparison
The research methodology focuses on other three star restaurants in Al Qurum region of Muscat.
Tulip Inn Muscat
Way 3504
Al Khuwair, Muscat
Waves International Hotel
Dohat Al Adab Street
Al Khuwair, Muscat
Ruwi Hotel Muscat
Central business District
Muscat
Ibis Muscat
130 Al Azaiba Dohat Aladab Road, Muscat
Technology
Arabic café intends on adopting the latest and most innovative techniques in the course of its service to customers. These technologies will be regularly upgraded
Market Analysis
The location of Arabic Café, a region known as Shati Al Qurum is a home to wealthy individuals in Muscat.
Market segmentation
Al Qurum’s society is cosmopolitan, and the majority of foreigners are wealthy diplomats. People of Arabic descent also live in the area and are also significantly wealthy. The majority of households in the area are made up of families with young children. The target market comprises of Arabians and foreigners in the region and their families.
Target Market Segment Strategy
Market trends
The dining scene in Muscat has been changing in the last two decades in line with the changing lifestyles and attitude of the Omani people. Further, the increasing population of foreigners in the country has created a demand for than the Omani traditional foods.
Market needs
The market has an increasing demand for traditional Omani foods as well as foreign cuisines to satisfy the nostalgia of foreigners and satisfy the culinary curiosity of immigrants.
Service Business Analysis
Competition and Buying Patterns
The location of the establishment is a major factor in the attraction of customers. Our clientele prefers locations where they can park their vehicles and away from the hustle and bustle of town.
Price does not influence the clients of Arabic Café because most of them are wealthy.
Distributing a service
The raw materials and ingredients required for the production of meals at Arabic cafe are brought to the premises by suppliers. Arabic café packages meals for their clients for eating away. There are particular vehicles which deliver these meals to clients’ homes and offices.
Market Strategy
Promotion Strategy
Various types of promotional activities will be used to sell the company such as advertising, public relations, sales promotion, personal selling, social media marketing and social media marketing among others.
Pricing Strategy
Contribution margin-based pricing will be utilized for purposes of assigning prices to the meals and services offered by Arabic cafe
Sales strategy
An appropriate sales strategy will be formulated by the partners before business commences.
Sales forecast
It is hoped that the revenues generated by the company will be tripled as a result of increased funding and an aggressive marketing and promotional plan.
Management Summary
Personnel plan
An exclusive human resources department will be created for purposes of enabling an ordered environment for employees
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