Business Plan Outline
Paper Due Date
About the Business
Elevators Speech
When was the last time you could comfortably have lunch without rushing before your baby starts crying or your small one complaints that he is bored? Does being a mother really means limiting yourself in eating out, taking care of yourself? At Anderen, we strongly believe it does not! Anderson is a family café and Limonadaria that aims to take the idea of eating out with children forward and revolutionize the concept of motherhood, by making it social, stylish and further enjoyable. The creativity is everywhere, in our ambience that is tailored-made for children from some months to 12 years old, our food, which has options for all the ages and our extensive menu of lemonades and teas. We are here truly for the parents. Every day is a new chapter in parenthood and we would like to take an active part in it. Has anyone talked to you this way about motherhood? Then, let us be the first ones!
Vision and Mission of the Little Tykes Family Café
Little Tykes vision:
Anderson has an ultimate goal to make motherhood more enjoyable and diverse, by bringing in a new option for mothers to spend time together with their kids and socialize with others.
Little Tykes Mission:
SWOT Analysis
Matrix
In order to understand the feasibility of the business and prepare a realistic and accurate plan for the development of the same, it is critical to understand how the business idea fits into external environment and what will be the competencies and competitive advantage that it should offer to the market to succeed (Bannett 15-28).
Summary
Little Tykes is a unique business proposition, which gives a competitive advantage to the marketing strategy and builds on the natural public, which does not necessarily need to be gained from competition, but can be acquired through partnerships and sponsorship with companies involved in related activities. At the same time, the lack of experience with similar activities on the market places significant pressure on the scrutiny accuracy of the risk management and financial planning, as little statistics and historical data exist. Children-related businesses have been growing significantly over the past decades and there numerous opportunities for business diversification and geographic expansion. At the same time, the public, which Little Tykes will be targetting will be always limited and, thus, poses risks to the organic growth potential (Analoui and Karami, 80-105).
Goals and Objectives of Little Tykes
Key Goals
The key goal for Little Tykes café is to offer a unique for the town experience or parents will babies and toddlers, which will become a place of socializing and dining out in an environment, specifically thought for this public. It is expected to serve 105 -120 people per week, under Monday to Saturday opening schedule.
The investment is estimated to be 50/50 internally and externally generated with a loan secured from a partnering bank. It is expected that the company´s payback period will be 1.6 years and it will be able to operate with positive numbers as from the 11th month of its existence.
Action Plan
In order to achieve the result, it is important to implement the plan into action. The timeline responsibility chart below outlines the necessary steps and responsible parties to turn the plan into reality.
Works Cited
Bannett Brown. “The Business Plan. The Successful Guide to Creating a Business Plan”. New York: Lulu.com. 2005.
Analoui Fahrad and Karami Ahdar. “Strategic Management in Small and Medium Enterprises”. London: Thomson Learning. 2003.
