Victoria’s Secret is a leading company and was founded by an American designer Roy Raymond in 1977. The organization is categorized under the Apparel industry as it deals with women wear and beauty products. Primarily, Victoria’s Secrets used to produce women lingerie only, but the company grew to provide its consumers with an array of other products. The goods, which come in different styles and categories include underwear, sports bras, sleep attire, bras, panties, beauty products, and bracelets (Victoria’s Secret, 2017). An example of a product that comes in unique styles is the lingerie. The company provides the consumers with variety such as bodysuits, corsets, kimonos, and bustier. Similarly, the beauty merchandise comes in various categories such as fragrance, body care, mists, accessories, gifts and gift sets, and lip care products. Notably, the diversification seen in the company enables them to sell to a broad market.
In essence, a company’s target market refers to the particular group of customers that their service or product targets. Victoria’s Secrets market is the young women, particularly those who belong to the middle class. The firm sells its products in areas such as the United States, United Kingdom, China, Canada, Australia, Poland, Egypt, among other places around the world (Victoria’s Secret, 2017). The company prides its self with customers who include young girls, women, and even men. Primarily, their highest consumers are the women. However, the men also buy from the company, particularly for the purpose of gifting their partners. More so, Victoria Secrets provides beauty products that come as a gift set. Important to note, the company is one of the renowned firms in the apparel industry, and it has grown considerably in the last few decades. Furthermore, its popularity has increased due to the quality of products that it offers.
References
Victoria’s Secret. (2017). Victoria’s Secret: New York, London, and Shanghai. Victoria’s Secret. Retrieved from https://www.victoriassecret.com/.
