The unsuccessful innovations postpone the establishment of importance with network adoption. This is because they assume that the players of a full accord will support a change once it has started off in the market which is not true since it the innovation does not diffuse into the larger target market (Drucker, 1985). On the other hand, the successful innovations are early adopters of innovations and networks and are willing to purchase the products that are criticized by other members, and they show the value of innovation which helps the sluggish innovators to reduce the levels of uncertainties and resistance towards the adoption of new products and innovations.
Unsuccessful innovations try to shorten their time to market at the expense of completing the products assuming that the expecting technical problems will not have any effect the consumers purchasing and satisfaction. The successful innovations believe in an adoption of goods immediately after launching and are highly sensitive to the product's new content and sophistication, and the subsequent purchases are affected by the new opinions of the products.
Successful innovations succeed in orchestrating the behavior of the player's networks in the ambiguous positioning. They position themselves as early adopters of products and can understand the effects of an incomplete product. The unsuccessful innovators fail to raise a post-purchase and do not target any innovation market segment after the launch of new products. They fail to position themselves strategically in the market segments of their products (Drucker, 1985).
The successful innovations look for the market to their new products according to the specific features of their products after the launching of their products, and it helps them not to suffer from the post-purchase attitude in case the potential buyers change their mind. The unsuccessful innovations usually suffer from post-attitude purchases since their potential market segment might change as a result of sluggish in determining the market for the new products after launch.
References
Drucker, P. F. (1985). Innovation and entrepreneurship: Practice and principles. New York:
Harper & Row.
