Competitive capabilities are goals set by an organization to give guidance in decision making, while competitive capabilities are forces that an organization has over its competitors, to completely satisfy their customers. I am closely associated with electronic organization that makes electronics such as computers, phones and their accessories. The most prominent competitive priorities in this company are; flexibility, cost, delivery, and quality, but I believe they should also consider sustainability and innovativeness as additional competitive priorities. There are some competitive capabilities such as design and volume flexibility, cost, conformance and advertisement that support competitive priorities, simply because the organization is flexible to manufacture electronic according to customer’s perception, they advertise their products to reach many customers worldwide, and sell their consistent products at low prices to attract a larger market share than their competitors. The only way this organization’s capabilities are failing to support priorities is all about broad product line. Under broad product line, customers expect the organization to provide new products regularly, and this adjustment needs more finance to be put in place in order to provide exactly what customers want. However, it is not possible to use many resources to adjust a product for the sake of the consumers then sell it at a low cost (Koufteros, Vonderembse & Doll, 2002).
Even though the concepts of competitive strategy and capabilities still apply in churches, my church could be trying to meet needs such as flexibility and delivery under priorities. This means that the church is ready to expand to accommodate more people in the future, as well as diversity in preaching to reach many people from various places by delivering the gospel to where they are, perhaps by broadcasting the gospel and through crusades also. To meet these needs, the church therefore, needs the following capabilities; advertising, performance as well as the speed of delivery.
References
Koufteros, X. A., Vonderembse, M. A., & Doll, W. J. (2002). Examining the competitive capabilities of manufacturing firms. Structural equation modeling, 9(2), 256-282.
