A questionnaire to survey the existing or potential marketplace (Nike, Inc.)
Are there any companies, offering the same production or services? (Yes/No).
The objective of this question is to find out whether there exists competition, which is one of the most important features of the business environment and, therefore, the marketplace.
What is the price, which will satisfy our company and satisfy our client (in comparison to our opponents’ one)?
When talking about the competition on a trade market one needs to identify the position in relation to its opponent’s position (Bellamy & Child, 1973).
Can we deliver a long-trade trend?
The duration of production delivery shapes customers’ demand and in these terms influences income directly.
How long do we have before the competition will flood the market?
It is important to plan distribution in strict accordance with such integral aspects as duration, which depends on a market directly.
Is the growth potential sufficient?
High growth potential offers an opportunity to get more income.
What sub products can we integrate into the distribution to make it long-term?
Long-term trends offer an enduring range of opportunities to integrate sub products or sub service, which can extend one’s marketplace and help dominate the whole market.
Are there any hidden risks related to the product or service?
Risks are an integral part of marketplace analysis. They identify the possibility of a process failing.
What are the risks our company has never dealt with before?
It is important to find out whether the company has experience in resolving the issues, which can make the distribution fail and the marketplace shrink.
Do the rewards compensate the risks?
Such a ratio can help answer the question whether the product or service is worth distribution.
What are the perspectives?
When launching distribution it is of vital importance to analyze whether the company is prepared enough to keep up with a flow of trends and opportunities, which the potential marketplace can offer.
This questionnaire is one of the components of the overall marketing decision support process, which is the database. This questionnaire is to fill the blanks in the database in terms of creating the model and the user interface to complete the process (Power, 2002).
Answers
There are a number of other trademarks, offering goods for the athletes (the most considerable are Adidas and Reebok).
Nike offers the highest price with the lowest deals; still, it has a wider selection and a better quality.
Recently, Nike, Inc. has a frequent policy of long-term trends.
Nike, Inc. has a wider selection of all athlete shoes while its major opponents offer specific kinds of shoes. Therefore, it takes quite a long time for the opponents to come up with a meritorious response.
Nike, Inc. production is featured by growth potential as its products and services are of high quality and always offer quite a wide opportunity to choose from.
Nike, Inc. has a number of sub companies (such as Jordan Air, for instance), which offer their customers some specific products or services each. In these terms, Nike, Inc. has an opportunity of widening the distribution of a product or service by flooding the market with sub products from its other subsidiary companies.
The risks the market hides are unpreventable issues (decline in general individual income and, therefore, financial incapability, for example) or some unknown details (such as opponent’s plans to launch a new product or service).
New production causes new risks. One of the most considerable ones is customers’ indifference on this particular product.
In terms of the fact that such risks have rarely emerged in previous experience, it is reasonable to suggest that the reward can compensate the cost.
While the product is distributing, Nike, Inc. (or its subsidiary companies, which are not involved in this particular process) can prepare a new product to launch and fix the marketplace, achieved by this particular product or service.
References
Power, D. (2002). Decision support systems. Westport, Conn.: Quorum Books.
Bellamy, C., & Child, G. (1973). Common Market law of competition. London: Sweet & Maxwell.
