The Zillow ad is directed at the rich and affluent customers of real estate while it is simultaneously present for all audiences.
A bedroom is with two children, and their father asleep in bed. The sun is shining outside, but the inmates sleep peacefully unbothered.
The visible luxury of the house. The bed linen, curtains, lamp on the bedside are obvious symbols.
A picture beneath it shows the house. Scenic, eye-catching place. Greenery on all sides like it is located in some woods.
Verbal Representation
The center of the ad has the words, “There’s something special about a place where you wake up, and all your favorite people are there.” Hence, the house targets families.
Beneath pictures the words, “Whatever home means to you, we’ll help you find it” mention the good service the company will provide to customers
The company logo in blue and white is a subtle indication of company name
Targeted audience of the ad
No mention of the cost of the estate. The main aim of the company is to target the rich.
The luxury of the home and the aura suggestive of the fact the home is for the rich.
Moreover, the location of the home around woods shows the home is for sale for the richer parties.
Conclusion
The ad by Zillow portrays the home that depicts a life of luxury and peace with a family asleep peacefully in the bedroom and the house itself a miniature villa surrounded by greenery on all sides. The message of the house is to call all the influential parties to buy the house because it offers the ideal environment. Moreover, there is no mention of price and cost thus; it is meant for the richer customers that purchase on the basis of the visual appeal.
