Preliminary Business Plan
Preliminary Business Plan
Vision:
In five years, I see myself being successful in my wealth management business career. As a financial advisor working for Merrill Lynch, I will be a client-focused and market-driven in all professional decisions I shall undertake in the industry.
Value Proposition:
Through zeal and determination, my business management, sales, and investment skills should help my clients get value out of transacting with us.
Professional goals:
Meet with the other members of the sales team so as to establish a good relationship with them
Get a stable monthly income through base salaries and bonuses within the 43 months of service. I plan to meet all my actual numbers of production and my performance hurdles.
Interacting with managers and mentors in my local office who will help me to succeed in my profession.
Target Markets:
I will mainly target middle-aged career men and women who have a net annual income of at least $250,000. The reason for targeting this demographic is the fact that many have established a foothold in their careers and are earning the base income or more as opposed to youths, who are still struggling to gain financial independence.
Local business people
Local professional such as doctors and teachers
Marketing Plan:
Taking full advantage of referrals so as to get prospective clients
Collect email addresses of my clients and the prospective within my territory so as to keep reminding them of our existing and new products
Use pay per click adverting since it is a cheaper and easier way of reaching many people that are interested in accessing banking and financial services.
Key Influence Centers:
