The objective of any business is to make profit, by reaching to as many customers as possible and presenting their products efficiently (Friedman, 2007). Therefore, marketers need to put marketing mix, which is a decision needed to be taken into consideration before launching a new product to the market. The marketing mix is mostly associated with four variables which are commonly referred to as 4p’s, and they help the business to make solid and strategic decision concerning the flow of goods from their point of production to their point of consumption successfully. These 4p’s are; product, price, place and promotion (Goi, 2009). This discussion will focus on how the 4p’s can be applied successfully in marketing helmet given that sport is in the hearts of many people in America, and they will help to curb concussion that may arise time and time again.
Product
Most of the Americans love sports, particularly football, and for those that do not participate in playing participate in watching. At times, players collide with each other head to head, others are accidentally hit on the head by their opponent using their boots, and others accidentally hit goal post, all of which put their lives at risk. To prevent this problem, the product will be helmet which is made to be worn by every football player on their heads, so as to prevent any damage that may arise accidentally. By wearing a helmet, they are assured to play free of injuries, thereby preserving their wellbeing (Goi, 2009).
Price
Since it will be the very first time to introduce helmet in the market, the pricing strategy will depend on various variables, meaning that it will be updated time and time again. The most crucial things to keep in mind are;
Cost of the product
Advertising expenses
Marketing expenses
Distribution cost, and
Price fluctuation in the market
Competition
Many of these factors change one after the other, and thus, the price of the helmet is liable to change time after time. However, the price of the helmet will be distinguished by how much profit a certain price will make after deducting all the expenses, as well as how the customers will react on that particular price. Given that the product will be new in market, the company will aim at making a slight profit to attract as many customers as possible, then the price will be raised gradually to meet their expected profit (Goi, 2009).
Place
In marketing mix, place is very important, as marketing involves putting the right product at the right time, place and price. The place involves where the consumers will get the product they need. Given that football is a common sport throughout America, the helmet will be placed in all the sports houses in every State in America. Besides, given that some of the customers may not get access to helmet in sports houses, some of them will be placed at sports stores near every stadium across America. This will ensure that many people have access to the helmet, and even players can get them anytime they forget theirs (Goi, 2009).
Promotion
Promotion will be very crucial to create awareness about helmet across America. Football is one the most watched sport not only in America but in the entire world, and there are many football channels that air live football, and they will one of the choices for advertisement. Other considerations will be sports magazines, social media marketing, as well as video marketing, and to capture many customers, more than twenty helmets will get three more free of charge, and this information will be provided during advertisement (Goi, 2009).
References
Friedman, M. (2007). The social responsibility of business is to increase its profits. In Corporate ethics and corporate governance (pp. 173-178). springer berlin heidelberg.
Goi, C. L. (2009). A review of marketing mix: 4Ps or more?. International journal of marketing studies, 1(1), 2.
