As any manager running a firm in a competitive and dynamic technological industry, I will always sustain the performance of the firm and protect its brands for growth and development. Assuming the roles of a manager at Apple Inc. there are a multiplicity of activities and initiatives I will introduce or improve. Firstly, I will advise the firm to buy or increase their shares in all microprocessor suppliers in order to control pricing structure. This will not only check on prices but also the relationship with crucial suppliers; hence, reducing their bargaining power in the market.
In a bid to reduce stiff competition emanating from imitators, I will exert a measure of quality control to regulate imitators especially who sells apple products accessories. Through research and development, I will position the apple products in the market by securing patents and copyrights in order to realize maximum rates of return. This will ensure customer confidence as well as improve brand loyalty and increase unit profits for apple products (Gallone, 2012). Introducing or improving the cloud computing technology, iCloud, to enhance storage and synchronization of data will reduce the storage cost of produced products as well as avail updated products to customers from across the world.
As a manager, I will ensure that I explore other untapped markets like Japan and Africa in order to increase sales revenue. This will also mean that the firm will be forced to produce mid-end or low-end products consumed by these markets. Following this move, the firm will increase its market share by competing effectively with dominants in the said markets.
In addition, I will advise the top management to build briefing rooms, which will facilitate the provision of personalized services to customers, who wish to know more about the products they are buying. I will also ensure an exceptional customer service is offered, at the retail shops, to attract more clients and strengthen the relationship with existing clients. Following this initiative, customers will prefer apple products for substitutes (Gallone, 2012).
I will, in collaboration with engineers modify the design on many products, especially computers, to incorporate aluminum and cheap plastic materials making the product portable and resistant to mechanical shocks. Modification of the brands will increase their market demand, reduce imitation, and ensure that the firm is ahead of the competition.
Creating business partnerships with other firms like Hon Hai precision in China will improve on the quality of products the firm produces. Affiliation with other brands will increase customer’s confidence for the product because the firm will be dependent on offering competitive prices for their improved products (Gallone, 2012).
Diversification in the line of consumer electronic will see the firm reduce stiff competition especially in the computer market (Yukari & Sherr, 2011). For instance, I will improve on the already launched apple TV product by checking on its resolution, interfaces, and applications among other features. From this, the firm will maintain its profitability despite economic shocks in the market. In order to ensure the future sustainability of firm, I will ensure that only talented and competent staffs, who will add value to the performance of the firm by coming up with new ways of production, are hired.
Moreover, I will explore other methods of advertising apart from celebrity and online advertisements in order to reduce the cost of promoting and creating awareness of the products. I will also revolutionize the internet video and improve the media content in online galleries in order to create demand for media devises produced by the company (Yukari & Sherr, 2011).
In implementing the mentioned initiatives, programs and strategies, Apple Inc. will stand a better chance of improving its market capitalization and profitability in the end. Apart from that, it will maintain its image in the market. Sustainability of business operations will also enhance growth and development of the computing industry through the provision of quality goods and services.
References
Gallone, C. (2012). The Apple experience secrets to building insanely great customer loyalty. New York: McGraw-Hill.
Yukari, I. K., & Sherr, I. (2011). Secrets from Apple's Genius Bar: Full Loyalty, No Negativity. Wall Street Journal, 1(4), 1-3.
