How to restore trustful relation between the dealership network and JNO?
Purpose/Objective
The main objective is to install a new data management software application.
Alternative Solutions
Solution #1:
Pros: The dealers complain of a broken relationship that had existed between JNO and the local market. In an economical perspective, the JNO did not fully understand the Japan market and its demand. The Tomassi market had a general feeling that their needs were not considered. Therefore, they were not going to engage in any business with the JNO.
Cons: After the meeting with the dealers and the stakeholders of JNO, Mr.Bonardi explains that the new technology on data management was to provide data for the goods sold and to improve the high performance of the market. Saito strongly objects the point of Mr Bonardi that Japan was more than data driven market rather there was a need for building a relationship with the dealers. According to Saito, the traders were to take a keen interest in the market demands.
Solution #2:
Pros: The dealers felt pressured by the JNO selling large G and S series due to higher margins and not considering the smaller models that they would easily afford. According to Dixon, the larger models affected the customers greatly as these models encouraged unsafe riding on the public roads.
Cons: The JNO dealers were supposed to supply both the small and large models as the small models displaced low sales; it was affordable and grew faster in the market.
Recommended Solution
It is fundamental to provide a lasting solution to the problem of the JNO and its market. JNO should understand the nature of the market and its swiftness. They should consider the priority of the market through embracing technology (Richard Ivey School Of Business, 10).
Action Steps
The President of JNO should hold several meetings with his clients to listen to their needs. He should ensure that the reorganization of Tomassi’s sales and marketing functions in order with a different look in the business (Rentz, 243).
Works Cited
Richard Ivey School Of Business. "Advanced Business Communication." Collision Course: Selling European High Performance Motorcycles in Japan (2012): 1-16. Web. 24 Feb. 2016.
Rentz, K. "Outstanding Article in Business Communication Quarterly." Business Communication Quarterly 70.2 (2007): 243-46. Web.
