VEBLEN HOTELS
Introduction
The hotel industry is often entangled in varied economic situations that keep changing. While business is in most cases good to hotels, it remains critical for hotels to adapt to the changing business environments. The modern business platform is changing towards technological framework and models of doing business. It is essential for the hotels to adopt new technology in a bid to solve business model problems and enhance the service delivery to customers. Businesses in the hotel industry thrive due to efficiency in service delivery. However, several hotels are still locked in their traditional ways of doing business despite the changing business environment. To compete effectively in the industry that has millions of clients, it is important to remain outstanding in every sector by being relevant to the changing platforms. As such Veblen Hotels must solve their current problem by adopting new technology that will help create different avenues of conducting business.
The company has been endured tough times in trying to streamline its operations. Over recent past, the hotel has recorded reduction in revenue due to increased visitations that are supported by outdated business operations. Therefore, it is essential for the hotels to adopt new technology to help solve the operational problems that would lead to loss of revenue. The hotels also experience poor communication amongst the employees. Communication remains vital to every business process. It is paramount to for the management to engage the employees on certain issues so are the employees obliged to seek clarification on certain matters from the management. Therefore, it is essential to have technology that will aid communication as well as business processes.
SkyTouch Software
The software is designed to support the business processes of the hotel by enabling the transactions. The software will help in dynamic searches. Searching information has often become difficult taking into account the increased number of files containing information. Therefore, it is important to find avenues through information accessibility can be increased. It will also help in direct billing, housekeeping management, automated night audit, cross-property guest profiles, and group functionalities (SkyTouch, 2011). The system seeks to unravel the managerial complexities resulting from the use of outmoded information systems. Making all the listed capabilities available will aid the business processes and make operations by the hotel smooth.
SWOT Analysis
Strengths
The technology comes in handy with several benefits to the business. It is up-to-date thus provides real solutions to the real problems faced by the company. The system also offers quick training to staff. Additionally, the system is less costly thus finical saving. Moreover, the system can be easily implemented.
Weaknesses
The transitional period will potentially lead to hiccups. Changing services from one model to another will always present challenges to the business. The adoption of technology will often require that all services are moved to the cloud thus expertise might be required as well as training. During this period, potential challenges will ensue. To some new technology is always subject to trial thus not good for operating the business. Therefore, it faces possible resistance.
Opportunities
The system offers a flexible platform that is ready to address the future business needs as well as demands. It is critical to have in place, a system that provides the flexibility for change.
Threats
The rapidly innovative technological sector implies that a new system is likely to enter the market (Top 10 Benefits of the Cloud, 2014). As such, it will be detrimental to the software.
Digital signage
The software offers a range of marketing opportunities through the digital signage. It will aid interaction between the clients and the business through improved communication (Digital Signage Articles, 2015). Therefore, it will help influence the behavior of customers as well aid human resource aspect of the business. It will serve to communicate to potential clients in the form of advertising by providing real-time data.
Mobile technology
The system offers Mobile Guest Engagement that will enable the guests to interact with the hotels through electronic means. It will aid check-ins and reservations through an electronic platform to ease the work. MGE also allows guests to select rooms electronically (Mobile Guest Engagement, 2016). Since it works collaboratively with the hotels’ Property Management System, it encompasses all the functionalities of the hotels that are electronically activated. It will offer real-time information on reservation such as available rooms at all the times (SkyTouch Hotel OS, 2015). It also offers monitoring capabilities to the clients and staff who can know the person in charge of a given service at a given time.
Measurement
The implementation process of the system requires that certain individuals are well trained to use the system and properly understand how the system operates. It is critical to understand all the operations of the system to be able to marvel in the knowledge transfer. It thus requires that thorough research is performed, an implementation plan is drawn, a person is picked to manage the system, and guidelines for success and the actual success are measured continuously (8 Best Practices for Implementing New Software, 2015).
Conclusion
It remains important for every business to accept and adopt change. SkyTouch Software provides an array of opportunities for Veblen Hotels to optimize its business processes by changing to a more flexible system of technology that will enable the business to maximize output through use of limited input. By adopting the software, Veblen benefits through enabled business process that will translate to the smooth running of the business due to enhanced communication.
References
SkyTouch Hotel OS® is the most widely used cloud-based hotel management system. Join us. (2011). Retrieved April 29, 2016, from http://www.skytouchtechnology.com/skytouch-hotel-os/
Top 10 Benefits of the Cloud. (2014). Retrieved April 29, 2016, from http://www.skytouchtechnology.com/blog/benefits-of-the-cloud/
Digital Signage Articles. (2015). Retrieved April 29, 2016, from http://www.skytouch-software.com/index.php/component/content/article/80-software/97-skytouch-digital-signage
Mobile Guest Engagement. (2016). Mobile Guest Engagement: Building Loyalty and Your Bottom Line. SkyTouch Technology
SkyTouch Hotel OS® is a cloud-native property management system that was built by hotel professionals for hotel companies like yours. (2015). Retrieved April 29, 2016, from http://www.skytouchtechnology.com/skytouch-hotel-os/property-management.php
8 Best Practices for Implementing New Software in the Workplace. (2015). Retrieved April 29, 2016, from https://paysavvy.com/8-best-practices-implementing-new-software/
