Question one
According to the case study, the leadership of Lafley has managed to update the entire brands of P& G through the addition of innovative products. Therefore, P&G has achieved success in consumer goods by offering devices that build on its key products such as Tide Stain Brush, and Mr. Clean Auto Dry that drives without streaking when cleaning cars. Similarly, P& started to approach its products in a more creative manner. For example, it redefined crest that used to be marketed as toothpaste to an oral care brand (Shamsie: 2)
Question two
Procter and Gamble Company sold half of its brands to become more nimble as well to speed up growth. This move was a like the main strategy of the company to shift for a firm that has expanded aggressively for decades. Furthermore, the sale reflects concerns among the shareholder and the executives in the sense that Procter and Gamble have become too bloated to navigate in an increasingly competitive market.
According to the announcement by Lafley, the company narrowed its focus to about 80 of its major brands while shedding off as many as one hundred others with lagging performance. The statement implies that the reduction of brands of Procter and Gamble will lead to growth opportunities since the much more reliable generation of cash and profit will be generated. Therefore, the choice of getting rid of some brands and move out of business indicates a clear change in strategy for Lafley during the year 2000s where Lafley managed to double the sales of P&G via a string of acquisitions (Shamsie:1).
Works Cited
Shamsie, Jamal. "Procter and Gamble Case". Michigan State University 1.1 (2017): n. pag. Print.
