Executive Summary
This report paper provides information about a business idea whose aim is to provide an alternative mean of transport that is convenient in short distances, less costly, and which can take short time to avoid exhausting for ill or old persons. This report talks about a phone application called Travel companion. This application helps one to travel from city to city by car in a more efficient and comfort manner. With this application, one is linked with other persons travelling to common destination ad also splits your expenses and burdens incurred while travelling with other persons. This application helps you to save your money as close distances of travel are low priced. Also, the driver is culturally educated and is always interested it telling lots of old stories to the customers on board. This phone application lands you into the hands of drivers with good behavior; good smiles and even have constantly cleaned vehicles. The main objective for the customers of this phone application is to provide a mean of transport that could help the customers save their money, time and efforts. Travel companion option also helps the customers to split its cost with others who are travelling to the same place since it pairs you with them. Its drivers are well trained and culturally educated to make sure that the customers are completely satisfied.
Travel companion application is a social network which is free and which helps one to find travelling partners. Travel companion application is just an online site for dating those persons with travel passions. It matches members seeking travel partners around the globe. With this application, you are able to immerse yourself in a new culture as the drivers of the cars you are linked to are well trained and culturally educated. This application helps you to explore exotic destinations in a more convenient and comfort manner. Whether frequent traveler or not, the application perfectly locates your match. In any corner of the world, you will always be able to access our services provide you have a good access to internet.
The application works just simply: you need to create and complete your profile and also upload you photo. Pictures of all its members are required so as to ensure security among the members. Once your picture and profile content are approved, it becomes clear that you can hit the road any time you wish and enjoy the services provided by the app. To propose a travel, you need to fill out basic information explaining clearly where you want to go, how long the travel will be and what actually you want to do during the travel. This phone application helps you to meet users and travel with them, helps you to request other users to meet up with you by just viewing your profile picture and details and also helps you to meet other users by viewing their profile pictures and details that they upload in the application. Travel companion application helps one to save time, money and other efforts.
Cultural/Economic/competitive/SWAT analysis
Travel companion application links you with drivers who are trained and culturally educated. Compared to other means of transport, the drivers you are linked to, are consistent with you culture and they keep the travel live and interesting by telling lots of stories to ensure that you are completely satisfied. The application also offers an economic travel as you time, money and efforts are utilized and much of them saved. It provides a competitive mean of transport from one city to another regardless of the distance of travel as it is capable of reducing travel time, reduce cost of travel and ensure that elders are not exhausted during the travel. The application helps you to split your travelling expenses and burdens as it links you in such a way that you travel with other people travelling to the same destination.
The strengths of this application include: focused and aggressive marketing campaign whose targets and goals are clear and also, it guarantees security as one must upload his or her photo in the profile and also provide the basic information that could help track any parson in case of insecurity issues. One of the opportunities of the travel companion application is that, there is increasingly growing community of persons that appreciate the services offered by this application hence driving its strength and also, new members’ generation appreciates our drivers who are culturally educated and trained. Its weakness is that, one may provide wrong information in the profile since in case of insecurity matters; the person is not easily tracked. This application is not associated with threats as it is less competitive and the services it offers are of high quality, economic and highly competitive.
Strategic Marketing Objectives
The strategic marketing objectives of Travel Companion Application include: provision of drivers with good behavior, good smile and with constantly cleaned vehicles so as to ensure that, the consumers are completely satisfied and have a good reason to smile and enjoy their travel in the shorter distances where use of airplane could be costly, inconvenient and exhausting. Secondly, Traveling Companion application aims at providing travelling options that save time, money and efforts of the customers so as to encourage more customers to use the travelling option. When one travels by plane in close area distances, the cost of travel remains higher in relation to the cost one could incur if he chooses to use Travel companion Application, customers time is not saved as planes use a time tabled schedule and it is always not possible to get a plane in any time that you wish hence taking more time. Travel Companion Application’s strategic objective in this case is to offer an option which would incur the traveler a low cost as one is able to split the cost of travel with other persons on board travelling to the same destination by pairing one with them and also ensure that the customer is travelled exactly at his time of inquiry to save time.
Segmentation/Target Market/Position
The main segment for Travel Companion Application include those people wishing to travel through short distances from one city to another where use of plane could be costly, time consuming and contributing to exhaust by elders. This application links you with other persons travelling to the destination that one wishes to travel. By linking you with other persons, the transportation cost is split among all the travelers on board hence reducing the transportation cost and being economical to the users as compared to the other means of transport. This application also targets the elderly people: older people are subject to exhaust when they travel by planes. Travel Companion Application solves this problem by proving a mean of transport that would favor the aged to some extent. In addition, it enables them to travel in cars with drivers who are well trained as far as handling the aged people is concerned and also who are culturally educated to ensure that they completely satisfy the aged persons by telling stories and guaranteeing save journey for the aged by obeying all the rules of the road and having constantly cleaned vehicles.
This application is always convenient whatever position any segment would be in the world. However, it is always save to post your segment’s travel date, destination and the type of partners you would wish to travel with early in advance so as to give the application enough time to pair you with the partners of your choice in time hence avoiding inconveniencies and time wastage. This application uses customer data contained in their profiles to be able to pair customers in their segments. It uses this data to know the area of departure and destination so as to generate accurate insights into the kind of segment that the customer should be paired with. The target market is divided into other many segments based on gender, religion, age, behavior, geography, life stages, belief and values and life styles so as to ensure that customers of all categories have access to services of the quality that they want.
However, the market targeting considers the measurable differences that exist among people belonging to the various segments so as to ensure that the anticipated profits for the service providers are more than the costs associated with additional plans for marketing and other cost changes. This application also ensure that the different segments benefit differently and also ensures that each segment is accessible to one’s team and the segment is in position to receive any of your travelling messages. Here below, is a position map example for some of the services offered by this application.
Key
North: Sporty segment
South: Luxury
West: Economy
East: Family
4p’s strategy
4p’s strategy talks about the place, price, product and promotion of the good under question. Beginning with the price, the price at which the services under this application are offered is relatively low as it is capable of paring the customers into segments hence sharing the travelling expenses and burdens and lowering the transportation cost. The product works very well in any place provided one is in good access to internet where he or she can post the date, place and time of travel. The place where the application covers is not specified as one can access the application anywhere in the world. Promotion is based on the segment and the season during which the customer plans to travel. Promotions are high during the peak season as great discounts on the travelling prices are offered to members of all the segments. 4p’s strategy helps this application to attract a large number of customers hence expanding its services to many places and ensuring that the consumers’ good will is not impaired.
Success measures
The success of this application is measured by the number of members who have completely filled profiles with their photos uploaded and the number of trips created using the application. Travel companion application ensures that, members’ privacy is cared, identifiable data is encrypted and fake profiles are blocked from accessing the services of the application to ensure that, they accurately guarantee the number of the members who have viable accounts so as to accurately estimate the success of the application. The success of the application is also measured by the number of success stories that customers post on the application after they enjoy services provided by the application. By evaluating the goals of the owners of the cars and estimating the extent to which the goals have been attained and the time taken to achieve them, one is also able to measure the success of the travel companion application. Finally, the success of this application is measured by the amount of income created at the end of the year by the owners of the cars who operate using this application.
