Apple is one of the valuable brands in the world. The company is well-known for designing and producing highly intuitive and user-friendly products. Apple Inc.’s product strategy is essentially at the core of its marketing strategy. The company’s product line is equated with innovation, invention, and high-quality. Specifically, Apple Inc.’s product line includes hardware such as iPhone smartphones, Apple TV, Mac computers, iPad tablets, computer accessories, Apple smartwatches, as well as software such as iTunes, iWork, iLife, Safari web browser, and iOS and OSX operating systems (Martin, 2016). The corporation also provides its clienteles with services such as iCloud, Apple SIM, App Store, and iTunes Music Store. The corporation goes on raising its product portfolio in an attempt to sustain its competitive edge.
Apple Inc.’s products provide the consumers with a premium user experience. The company has continued to hold on higher quality standards compared to its competitors. It endeavors to come up with the high-quality products that offer premium user experience. Without a doubt, Apple’s products are superior to the products manufactured by its business rivals. Unlike the competitors who concentrate more on quantity, Apple Inc. concentrates more on quality. In particular, the company concentrates on fewer products and does its best to improve them (Martin, 2016). The company’s concentration on only selected products ensures that it enhances them to provide unique and innovative customer experience. Regarding the packaging, Apple Inc. is best known for providing simple, clean, and functional packaging for its range of products (Martin, 2016). The company designs each part of its packaging to be simple, direct and clean. What is more, the company makes its packaging as visually attractive and inventive as the products inside.
References
Martin. (2016, February 3). The Apple Product Strategy. Retrieved from https://www.cleverism.com/apple-product-strategy/
