It is worth mentioning that running a marketing campaign is not an easy task as many people may believe. It requires adequate planning and analysis (Keller, Parameswaran, & Jacob, 2011). The project requires careful management right from when the idea is created up to the time the campaign wraps up. Our project will, therefore, entail running a successful marketing campaign. For any company, marketing and advertising are inevitable endeavors as they allow a firm to compete favorably with other players within the same industry. However, some companies carry out marketing campaigns but end up failing to improve the status of their products or brands. In this regard, our marketing campaign has specific targets and objectives that we intend to achieve at the end of the campaign. For instance, we plan to improve the awareness of our brand among the young consumers and young adults. Further, the project aims at achieving increased sales for our products, thereby improving the revenue and profits earned at the firm. Apart from that, the project wants to create a strong market presence for the company, as well as a competitive advantage over other competing brands.
Purpose of the Project and Resources Available
As it has been stated above, the marketing campaign aims at achieving several targets. The principal purpose of the project, however, is to make the brand get known by the consumers, especially teenagers. The awareness campaign would help the brand gain popularity among this group of consumers, which will create a sustainable advantage. The marketing campaign aims at achieving other advantages as a result of the awareness being created. For example, the consumers would get curious about the brand and want to try out the goods. Notably, our products are always up to standard and customers will love them. Primarily, this would mean that the sales would be boosted, which will lead to an increase of the revenue earned. The profits would go up as well. In essence, the marketing campaign project aims at achieving several targets with one move.
Indeed, for every project to succeed there has to be adequate human and physical resources at the disposal of the project. The marketing campaign project will take a total of six months to be completed. Therefore, resources that would sustain the project for the entire six months are needed. The team has already addressed all the issues that would be required in the course of the project. For instance, the marketing campaign would need a media partner to get the message across to the consumers. The team has already got a partner, and the message is ready to be sent out to the customers. An outdoor advertising agency will help put up billboards and other outdoor media. Apart from that, the social media platform has also been created and ready for interaction with the potential customers. The team has five people. I will be the team leader but will be assisted by the IT manager for the project, the finance director, the public relations manager, and the driver. We already have a mode of transport on the ground and air in case of such need. All these resources are at our disposal.
The Time Frame for the Project
The project is scheduled to take a total of six months. All the activities and events have been allocated specific periods of time within that timeframe. In essence, the project will entail three major phases. They include pre-marketing, the marketing, and the post-marketing. All the activities and events will fall in one of the three phases. The pre-marketing will include all activities before the marketing, and the post-marketing will entail all the activities after the marketing campaign. The schedule is given below;
Budget for the Project
All the members of the team are employed and will earn salaries. However, the project will have its budget, which will be separate from the personal finances of the team members. The budget is outlined below;
References
Keller, K. L., Parameswaran, M. G., & Jacob, I. (2011). Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India.
