- Project Name: BBC Digital media Initiative (DMI)
- Version: 1st
- Revision History
- Overview:
The Digital Media Initiative (DMI) is a transformational project which has been designed specifically for the staff and partners of the BBC to create develop makes and share the videos content over the desktop. BBC would like to initiate a strong collaboration with Siemens to maintain the level of efficiency in the DMI project, and to present the project to the end users in an effective and organized manner. According to the project, BBC had faced some serious issues and problems while initiating the project with Siemens as far its management and deliverable is concerned. Lack of planning is one of the major problems associated with BBC while initiating this project that cost them £125.9 million (Michalis, 2012).
- Project scope:
The Project is all about providing the digital media initiatives to the general public. The project will empower BBC to make and present the visuals in an effective manner by considering the technological aspect in an effective manner. Videos are currently available in different formats. It is all about changing in pixels and picture quality, and BBC is trying to deliver the quality videos and audio contents to their customers with the collaboration with Siemens. The scope of the project is broad because people are now moving towards quality visuals and audios, and such organizations which are providing the quality audio and video content are more famous than the other companies.
- Project Purpose:
The purpose of this project is to catering the target market in an effective manner. The main purpose of the project initiated by BBC for the Digital Media Initiative (DMI) is to apply the relevant technological standards. Apart from this, there is yet another purpose of the project which is to collaborate with Siemens effectively to provide the technological based digital media services to the people accordingly.
- Project Objectives:
The objectives of project are to make such a transformation plan through which the company can provide technologically efficient videos and contents. It is likely to adopt a SMART objective tool for the analysis (Miller, R. & Côté, M. 2012).
Specific: The project specifically will look over the providence of quality content of videos and audios to the general public from which they can enjoy watching the videos and audios.
Measurable: The objectives of the project are measureable, however strong commitment and dedication is required from the management team and the employees of the company.
Achievable: Big media interaction companies like Fox News have already achieved the criteria to provide quality based video and audio content to their consumers, thus BBC also has the guts to achieve the same objective accordingly, and in a specific time frame.
Realistic: The project is realistic and has a strong practical vision in it, because of the change in the attitude of the individuals as far as watching the videos is concerned. BBC, which is one of the largest communication companies, has to comply with those initiatives and projects which have a practical implication with it. Otherwise, their sustainability in the industry will not be possible.
Timely: The level of competition is increasing in almost every industry of the world, thus providence of services with quality and in a limited time frame would be the only factor that can differentiate among a less and highly innovative company. BBC that already has a famous and renowned name in the technological and communication market has to complete the project in a perfect manner and in a limited time frame to have in a serious competition with its competitors.
- Project Success Criteria:
Everything which an organization provides or wishes to provide to its customers are providing the information for their success. The success criterion of the project of BBC Digital Media Initiative (DMI) depends upon the fact that how effectively and timely the company can manage the digital videos and audio transformation accordingly. The success criteria of the project will be based upon specifically on the amount of connection demand by the general public from the BBC management, after the commencement of the project accordingly in different markets of the world. Apart from this, the success criteria will also look over the differential analysis, in which the core services of BBC will be compared with some of the similarly initiated project.
- Project Deliverables:
Every organization tries to deliver the best services and products to its customers; in fact providence of effective products will be core focus of an organization to sustain in an industry for a certain time period.
- The deliverables of this project lies on the fact of fulfilling the appetite of the customers as far as providing the best video and audio content service of the town.
- BBC is trying to transform all their programs to Digital media initiatives, through which they can reach to their target market in a more effective and technological manner.
- Assumptions:
There are certain assumptions that have been assumed while completing this project:
- It is assume that the company will not borrow high amount of funds from the banks, and other external institutions, and will try to use their own money
- It is also assume that the collaboration with Siemens will be smooth forever, and will not create any sort of conflict among the management of both organizations
- It is also assume that all the shareholders of the company will provide better understanding of this project, and will assist the company in terms of achieving their goal
- Apart from that, it is also assumed that there would be no conflict arise among the employees and the management during the initiation and completion of the project in a best possible manner
- Constraints:
There are certain constrains that have will be encountered by the BBC while initiating the DMI project, and such constrains are as follows:
- Lack of managerial skills from managing the employees in a best possible manner
- Lack of Capital reserves
- Inefficiency in terms of utilizing the human capital accordingly
- Deal with Siemens might not finalize in a respective and perfect manner
- Dependencies:
The project will be depending upon number of aspects which have been categorized as internal and external dependencies. The internal dependencies are as follows
- Policies and regulations related to the employees and employment
- Policies in providing congenial environment to the employees
- Policies related to enhancing the level of satisfaction among the shareholders and employees
- Policies in terms of enhance the level of customer orientation.
The external dependencies are as follows:
- Comply with the rules and regulations with the alliance initiatives with Siemens
- Comply with the standards of DMI
- Compliance with tax based authorities and laws prevailing in the country
- Definitions and Acronyms
Digital media Initiatives (DMI), a term used for this project that associated specifically with technological advancement and providing transformations of audit and videos effectively
Work Based Structure (WBS): A detailed structure of the works which are likely to attain in a definite time scale. It usually represents with the help of graphs and charts accordingly
Annual General Meetings (AGMs): General meeting held once in a year for the shareholders management particular.
- Stakeholders Identification:
- Project Organisation:
The organization which will be initiating this particular project is “BBC” with the collaboration with Siemens. The project team will be like the same.
- Project Manager (Possess all the rights of taking timely decisions)
- Project Supervisor (Will be in touch with the manager with the reporting of employees and the operations)
- IT Officers
- Operational Officers
- Liaison officers
- Compliance Officer
- Detailed Planning Documents:
The planning document that will be needed to plan the things accordingly in this particular provision should be:
- Detailed reports of the License and Contracts between BBC and Siemens
- Reporting on the employee’s structure
- Reporting on the qualification of the employees
- Detailed report of the Feasibility analysis to analyze the effectiveness of the project for BBC
- Work Breakdown Structure (WBS):
A work breakdown structure is a project management system of engineering that decomposes the entire project into smaller deliverables and components accordingly. The WBS of the project is as follows:
- Network Diagram:
- Project Schedule:
- Project costs:
The project cost will be £ 10 million, and it based upon the core level of assumptions. The different assumptions will help to ensure the timely execution of the project plan. The following are the key assumptions for the project plan of BBC Digital media Initiative:
- The project will start on time
- Adequate amount of capital is funded to proceed and complete the project
- Project members have high level of managerial skills
- Resources required to complete the project are available
- Proper training is provided to the project members
- There is no change in the cost and availability of key deliverables
- The project will follow exact schedule dates
- The quality of the project will be maintained and controlled
- Human Resource plan:
It is important to have efficient human resource plan as without adequate human resources, the project cannot be completed effectively. The human resources plan of the company includes hiring of the Information technology officers, along with operational officers who have some basic ideas regarding the interactive Medias. Apart from that, it is also important to hire a perfect project manager for the analysis purpose particularly. This HR plan will certainly help out the company to manage the DMI and initiate the same in a perfect manner.
- Human resource acquisition plan.
BBC has to empower their Human Resources Management (HRM) department to make plan regarding the recruitment and selection of the people required in the analysis to make the things in an effective manner (Nicholas and Steyn, 2008).
- Human resource training plan.
HR Department will hold responsible as far as arranging the training needs for their employees both of existing and new ones. Effective trainers should also be hired for the same job to accomplish effectiveness in a certain time period.
- Risk planning and management:
There is certain risk that associated with the project. Firstly, there is a chance of operational risk in particular, in which the company might not implement the core effectiveness on the project which they really wishes to do merely because of the human resources problems. However, proper management of operations can overcome on all of the challenges including high operational costs.
- Communications plan:
The company will use the Management By Objective (MBO) initiative to enhance the level of communication among the employees and the management, which is an effective communication strategy or plan for the entire company’s operations. Through this method, the company will become able to communicate with their employees comprehensively and delivers according to the needs (Nicholas and Steyn, 2008).
- Monitor and Control:
Both monitoring and controlling are some of the important elements of the managerial functions, and BBC have to initiate both of these aspects for their future economic consequences and effectiveness. The HR department of the company can be used in the aspect, from which the company can monitor and control their working in such a manner that it will enhance the effectiveness of the company in the end of the day. The employees should be control in such a manner from which they can give their hundred percent efforts for the productivity and efficacy of the project.
- Quality Planning:
Planning is the most important activity of the management. In addition, it is important to complete the project with highest quality standards. BBC will plan each and everything in an effective manner to eradicate and remove all the loopholes and pinpoints from their working. The core emphasize of the company is provide quality services to its customers, therefore the quantity control and assurance department should be given extra effectiveness particularly. It will be effective for the company, if they will use the same structure in future of this project
- Procurement:
The procurement of the services would be effective; BBC would use their own warehouses for all the procurement and products. Different players would be hired for this particular department as well. The statement of work would be effective for their utilization
- Contact control:
The contact should be controlled effectively with the help of compliance stance of shareholders and the companies particularly. Compliance with the regulatory authority would certainly help out the company to control and prevent the contract between BBC and Siemens in a perfect and organized manner. Apart from that the company should also initiate the centralized decision making stance to have a great decision making activity in the company for a certain time period with effectiveness.
- Integrated Change Control:
It is important for the BBC Digital media Initiative plan to have integrated change control. By implementing all of the control and operations in the same manner, as described in the analysis, and then it will be certainly bring change for the company in the future. It not only equips and enables the company to initiate the same stance as discussed but also help them to enhance the productivity of their shareholders.
References
Kallinikos, J. and Mariátegui, J., 2011. Video as Digital Object: Production and Distribution of Video Content in the Internet Media Ecosystem. The Information Society, 27(5), pp.281-294.
Michalis, M., 2012. Balancing public and private interests in online media: the case of BBC Digital Curriculum. Media, Culture & Society, 34(8), pp.944-960.
Miller, R. and Côté, M., 2012. Innovation reinvented. Toronto: University of Toronto Press.
Nicholas, J. and Steyn, H., 2008. Project management for business, engineering, and technology. Amsterdam: Elsevier Butterworth Heinemann.
