1. Do you agree with HubSpot that the “rules of marketing” have changed? If so, how? Is inbound marketing the answer? Why or why not?
I completely agree with the HubSpot that the “rules of marketing” have significantly changed. Although the old traditional way of marketing has not lost its importance; however, the scenario is rapidly changing with the influx of technology and modern day marketing techniques. The old ways of advertisement like telemarketing, direct mails, and other commercial messages have lost its charm over the time and now the idea of inbound marketing is gaining momentum in today’s business world and fast developed social media. The traditional ways of marketing focus towards pushing the product towards the customer; however, the inbound marketing is more focused on pulling the customers towards the brand. Many business gurus argue that inbound marketing is set to replace outbound marketing over the next decade. Inbound marketing involves lower-cost innovative techniques to market a product through the use of technology on different platforms such as Blogs, Videos, eBook, SEO, as well as, social media platforms like Twitter and Facebook (Halligan & Shah, 2009).
The prevalence of the internet and its widespread use by the people all around the World have shifted the focus of marketers towards this new medium of advertisement. Moreover, people feel not as much pressurized with inbound marketing as they might feel with outbound marketing. They feel as if they are in control and that makes this new mode of advertisement an attractive choice for the marketers worldwide. Inbound marketing offers a number of benefits, which include but not limited to increased efficiencies, better connection, reduced costs, and increasing returns and value. Similarly, inbound marketing also allows companies to get an access to the live customer data and their preferences (Halligan & Shah, 2009). Therefore, it would be not wrong to say that with each passing day, inbound marketing is challenging and altering the traditional rules of marketing.
References
Halligan, B., & Shah, D. (2009). Inbound marketing: get found using Google, social media, and blogs. John Wiley & Sons.
