Coke soft drink (Vaid 1)
Coca-Cola has survived in different markets in the world because of the standardization that it practices. Its consumers spread across different countries have shown preferences for the unique ingredients, features, as well as, the physical characteristics of the packaging bottle.
Red Bull energy drink
Red Bull stands for energy, youth, extremism in sports, and also vitality in every place in the world. Besides, the can, advertisements and the symbols of the red bull drink are all the same everywhere in the world. (A. Aaker and McLoughlin 251)
Barbie doll ("Picture of Barbie Doll - Google Search")
The widely produced Barbie dolls have a feminine image that has been standardized. Through this, it transmits a sought of feminity to its users who are mostly young children of the female gender.
Examples of product adaptation in global markets include: Nokia and economic adaptation ("Nokia and Economic Adaptation")
Worth noting is that the sale of mobile phones in both the middle east, as well as, Africa has shot up as a result of the expansion of the regional economies. Nokia being aware that such emerging markets represent an enormous expansion opportunity has taken to producing affordable phones having specialized adaptations that suit the local clients most of whom are using the devices for the first time.
MacDonald’s and adaptation (alumni)
McDonald’s has continued to widen the portfolio of its products through the provision of quality and healthy products that go hand in hand with the local trends. They also offer fast and affordable menus because of the swelling crop of youngsters who make a huge part of their customer base. ("Forbes Welcome")
Ford Motor Company and adaptation ("Ford Motor Company and Design Adaptation")
The models, as well as, the designs of the automobiles are targeted to the different needs of their clients all over the globe. Automatic and big cars are tailored for the United States market while the manual and also compact vehicles are taken to the European markets because of an increasing urbanization together with city driving in such regions.
WORK CITED
A. Aaker, David, and Damien McLoughlin. Strategic Market Management: Global Perspectives. United States: John Wiley & Sons, 2010.
Alumni, AUEB. "Mc. Donald's Global Standardization Adaptation". Slideshare.net. N.P., 2011. Web. 19 Apr. 2016.
"Ford Motor Company and Design Adaptation". International Marketing Mix. N.P., 2014. Web. 19 Apr. 2016.
"Forbes Welcome". Forbes.com. N.P., 2016. Web. 19 Apr. 2016.
"Nokia and Economic Adaptation". International Marketing Mix. N.P., 2014. Web. 19 Apr. 2016.
Vaid, Sanjay. "International Business Strategy Coca-Cola.". Slideshare.net. N.P., 2015. Web. 19 Apr. 2016.
"Picture of Barbie Doll - Google Search". Google.com. N.P., 2016. Web. 19 Apr. 2016.
