Market segmentation involves a marketing strategy that focuses on a certain group of people that are perceived to have similar needs, and then coming with a strategy to meet their needs. When one selects certain segment in the market, it becomes easier to identify their needs and to satisfy them sufficiently (Wedel & Kamakura, 2012). Besides, market segmentation increases sales which automatically increase profit, and the customers are fully satisfied. This discussion will focus on football helmet that prevents concussion to the players.
Football is one of the most entertaining games worldwide, and the most watched. Therefore, football is an international game with players coming from all corners of the world. One team of football contains a minimum of fifteen players, meaning that focusing on selling helmet will be a fruitful idea. At times, people may ask, why helmet for football players?
The answer to that is simple. Helmet is meant to protect players from blows that may injure their brains. At times, a player may involve in head on collision with another player injuring part of the head that may eventually injure the brain. Again, a player may be hit on the head by another player using their sports boots, and this may cause even more severe damage to the head. Most importantly, all players including the goalkeepers are at a high chances of injuring themselves on the goalpost, and given that goalpost is made of metal, it might injure their heads. When a player gets brain injury, it becomes a loss, not only to the team but also to the spectators. However, when this group of footballers is targeted to have helmets, it will save them from injuries, and this will ensure that their heads and brains are safe (Cantu & Mueller, 2003). Therefore, it will increase sales by focusing on football players in national team, and then go beyond international to other countries as well as international clubs. This will increase the motivation of players to fight for their countries and clubs.
References
Cantu, R. C., & Mueller, F. O. (2003). Brain Injury-related Fatalities in American Football, 1945–1999. Neurosurgery, 52(4), 846-853.
Wedel, M., & Kamakura, W. A. (2012). Market Segmentation: Conceptual and Methodological Foundations (Vol. 8). Springer Science & Business Media.
