Abstract
Business prospectus is essential in establishing the status of a company. The paper presents a prospectus of Philip Morris International Inc, a renowned market leader. The study will initiate by examining the quality and types of the products that the company trades in. This is with the intention of establishing the reasons for the company’s recommendable performance in the international market. Furthermore, the study will focus on the Philip Morris’s marketing strategies and its social activities. The evaluation will essentially rely on the accessible documents including company’s documentaries, reports and scholarly business journals. A mixed research design will be adopted in the study, and finally the results of the analysis presented in graphs and charts.
Philip Morris International Inc. (PMI) is one of the most successful companies in the global market. The company trades in tobacco and cigarettes. Based on the recent global statistics, the company sells its products to over 200 countries in the world. Particularly, PMI enjoys a large command in the international market. The company headquarter is situated in New York City, United States of America. Initially, the company was operating as a cooperate organisation in America. With its experienced and innovative managers, the company expanded its operation in other global countries. The company has encountered criticism from global health experts for producing products that have severe health impacts because tobacco is the main constituent of cigarette (Barendregt, Bonneux & Van Der Maas, 1997). However, the company has devised innovative policies of increasing its global sales and productivity thus countering these challenges. The knowledge of the PMI marketing policies is therefore critical in understanding strategic policies that companies can adopt to be successful.
Initially, the study will review the quality and types of the products produced by the Philip Morris International Inc. to understand some of the major policies that the company has introduced to succeed in modern competitive global market. Compared to its competitors in global market, PMI has introduced a varied of products in global market. Its products are distributed in various parts of the country including Chinese, Africa, and Asian markets. In addition, the company has a reputation of producing high quality products that meets the needs and interests of its customers. Despite facing endless challenges from its competitors and global health experts, the company has continued to increase its sales and profit both in American market and other global markets (Philip Morris International Inc, 2013).
The study will as explore the company marketing strategies. Although the company’s products are criticised for having addictive effects on its consumers, the company has introduced systematic and productive policies that has helped in retaining its position in global market. In its promotion initiatives, the company emphasises on informing the users of its products on their benefits as opposed to their side effects. The study will also explore the company’s brands. Studies have so far confirmed that Philip Morris International Inc is one of the companies that have numerous brands in American market. The company brands have also enjoyed increased numbers of royalists and customers in the recent years.
Furthermore, the study will access some of the social activities that the company engages in to increase the number of its customers and in appreciating its customer’s royalty. The company engages in charity giving activities by supporting the vulnerable section of the society. Some of the social activities that the company engages in are, helping the community to deal with education challenges, poverty eradication, and domestic violence. The company also supports various sporting activities that include Ice Hockey, Football, Racing, and Badminton.
The study will also rely on the company’s documentaries, research from other researchers, and information from scholarly business journals. In the study, researchers will also use mixed research design. Mixed research design will help in identifying both numerical and descriptive information on the company’s strategic plans. Furthermore, the research will use graphs and tables in presenting its research findings. Although the company is one of the most successful business in global market, its activities results to ethical issues (Brown, 2009). In essence, the company’s products have fuelled the increase in cases of deaths that results from lung cancers.
References
Barendregt, J.J., Bonneux, L. & Van Der Maas, P. (1997). The health care costs of smoking. TheNew England Journal of Medicine, 337, (15):1052-1057
Brown, K. (2009). Lung Cancer and Environmental Tobacco Smoke: Occupational Risk to Non-smokers. Environmental Health Perspectives Supplements, 107, (6):885-890
Philip Morris International Inc. (2013). Reports 2013 Second-Quarter Results. Retrieved on21st August 2013. From http://www.pmi.com/eng/pages/homepage.aspx
