1. The national youth antidrug media campaign. The absolute goal of the national drug and control strategy was to enable the young people to stop drugs abuse including alcohol and tobacco. This was achieved through emphasizing the goals of public relations communication which are motivation, persuasion, informative and mutual understanding. (Theaker, A., 2001). The objective of the campaign was to peruse a vigorous and aggressive advertising and public relations programme dealing with the dangers of drugs abuse among the young people. The campaign achieved the goals of public relations informing and mutual understanding by providing clear information to the American youths on dangers of drugs abuse. Mutual understanding was enhanced through questions and answers forums.
Cultivation communication theory
2. This theory stipulates that media is an important tool in shaping how people view the realities of the world. Most people tend to get much of the information through the media than any other form of communication. Media can shape up the public communication relations through giving accurate, reliable and critical information to the general public. Radio, televisions and the social media platforms are of this theory. (Broom, et al, 1997). The national youth anti-drug media policy campaign uses media as the primary tool of communication to the youth. The media campaign had goals which were to educate the Americas youth and enforce drug rejection among them, prevent new youths from engaging in drugs abuse and to convince the occasional users to stop the drug abuse.
3. The general public will always have opinions and believes in regard to any subject of interest. Most of this believes, and opinions are not based on any factual evidence and mislead the public. (Dozier et al, 1995). Proper well executed public relations can capitalize in these opinions and pass the message in the strongest terms. Evidence can be provided to demystify any of these opinions, and this will be very effective in passing the information. The national youth and anti-drug media campaign studied the perceptions of American youth about the drugs. Some young people were strongly opposed to trails of using bhang while non-using youths agreed that their parents would strongly disprove.
4. Public relations have been in the forefront in managing the public opinions on sensitive topics such as drug abuse and also in the marketing fields. Organizations attempt to generate the good will and fix themselves as responsible citizens through various programmes conducted in the public interest. (Mcquail, 1994). The ant-drug campaign has shaped up the thoughts and perceptions of the American youth. The success of this project was precipitated by careful study of the attitudes on drugs among the youths and addressed them prudently.
5. A public relations campaign is a planned attempt to make the public relations programme convey the message to the target group. The three main steps involves developing objectives, which must be precise and smart, executing stage, which involves the implementations of the plans to achieve the goals and to evaluate the progress.( Mickey, T. J. 2003).
6. Implementation.
Implementation is the epicenter of public relations and determines if the objectives will be met or otherwise. Research should first be conducted to get the right channels to the audience and the release the creativity to flow
7. Public relations encounters challenging ethical issues and at the same time tries to protect the integrity and the trust of the public. The PRSA code of ethics the members pledge to the core values principles and working guidelines that define professionalism in the field.
8. It is totally unethical to release the personal information without the owner’s approval. The national youth and drug campaign interviewed youth Americans, and the personal data was safely kept. The only data released to the mainstream media was the estimates of incidences and prevalence of drug abuse of the youth populations in America.
9. More and more companies have adapted to global outsourcing to improve their competitiveness especially in the technological world. Technology is a dynamic field that changes and the global players tap the young talents all over the world. Google Inc. has an internship programme that outsources the best innovators all over the world.
10. Technology has played a significant role in globalization especially in communication and e-commerce. This has enabled the countries to unite under the technology umbrella, and the growth of the current economies will depend on the technology. Countries that are fast-tracking technology have unlimited opportunities to take part in the international undertakings.
11. The most appropriate way is giving the residents an opportunity to manage the company. This way they will feel the ownership of the company and also integrate the company into the local way to suit the locals. (Sriramesh, & Verd, 2012). This will also speed market penetration due to the integration of the locals.
12. The major cultural differences between the Renault and Nissan is based on the differences in conducting business in France and Japan. These are individualism versus collectivism, decision making, business specialization, language, masculinity versus femininity and time perception. (Wilcox, et al, 1986). The recommendation that the Renault should consider is acculturation within the alliance. To solve the language problem; Renault should train both Nissan and Renault employees English. Standard language unites all the workers irrespective of their origin.
References
Theaker, A. (2001). The public relations handbook. London: Routledge.
Broom, G., Casey, S., & Ritchey, J. (1997). Toward a Concept and Theory of Organization-Public Relationships. Journal of Public Relations Research. doi:10.1207/s1532754xjprr0902_01
Dozier, D. M., Grunig, L. A., & Grunig, J. E. (1995). Manager's guide to excellence in public relations and communication management.
Foundation for Public Relations Research and Education (U.S.). (1975). Public relations review. Greenwich, Conn.: JAI Press [etc.
Mcquail, D. (1994). Mass Communication Theory: An Introduction.
Mickey, T. J. (2003). Deconstructing public relations: Public relations criticism. Mahwah, NJ: Lawrence Erlbaum Associates, Publishers.
Sriramesh, K., & Verd, D. (2012). Culture and public relations: Links and implications. New York, NY: Routledge.
Wilcox, D. L., Ault, P. H., & Agee, W. K. (1986). Public relations: Strategies and tactics. New York: Harper & Row.
