Introduction
In the recent decades, technology has greatly advanced in various sectors and as a result, shop owners have not been left behind in this endeavor. It is worth noting that Saudi Arabia roughly has a population of about 28.83 million people and therefore, this application is created for the sole initiative of making it easier to deliver groceries and other basic necessities to middle income households who may fail to have actual resources to cater for this however, have limited time to actually go and buy the groceries on their own accord. It roughly costs an individual about 20 Riyadh’s for the deliveries to be made and this is a reasonable amount for any working-class individual in Saudi Arabia. Therefore, the thesis of this proposal is to analyze the process of delivery of the groceries products that are sold at the Altamimi Safe way supermarket. In addition, it would look into the SWOT analysis in relation to the application of this app, brand of the particular product, the 4P’s strategy and finally, look into the success measure of the project.
Executive Summary
QuickMart project refers to a system by which the people can order basic commodities at various supermarkets and in turn, a designated driver goes to the supermarket and chooses the products which are delivered at favorable costs. It saves on time that would otherwise be used be used in shopping for the particular product and this has quite the social and the economic impact on the economy of the country.
Product/ Service and Brand Information
Based on the fact that, the Quick Mart app is mainly targeting the middle-class and low class people among the Saudi Arabian population, the most basic product that one can deal with is food commodities. This is attributed to the fact that food is a basic necessity that is practically needed in any particular household. The services that the Quick app is offering includes; a designated driver, an opportunity for a person to shop on one’s behalf and finally deliver the products at a favorable price of about 20 Riyadh’s.
SWOT Analysis
First and foremost, it is worth noting that, SWOT analysis is basically carried out for the sole initiative of determining Strength Weaknesses Opportunity and Threats of the use of the Quick Mart app in Saudi Arabia .
The strength of incorporation of this app in Saudi Arabia is due to the large number of population of Saudi Arabia having low income generally. In addition, the mere fact that women in Saudi Arabia are not allowed to drive, this acts as a strength for the incorporation of the app as it enables easier delivery of the food necessity needed to the specified location.
The weakness of this app is that, it is quite inflexible in nature as it is hard for a customer to change orders ones they have been made and in addition, there is no viable way of ensuring the local population knows about the use of the Quick mart app. On the other hand, the threat that it faces is, the emergence of other apps that act as competitors. Finally, the opportunity created is that it creates a more favorable and affordable way for an individual to ensure goods needed are delivered at reasonable time.
Strategic Market Objective
It is quite important for the specified market strategy that has been set to ensure the overall market objective that had been set at the formative stage. It ought to be specified, measurable, achievable and realistic. The main objective of this app is to increase the sales of the basic commodities in Saudi Arabia and eases the work of its citizens through enhancing easier and faster delivery.
Targeted Market
The target market may involve those who are old or in poor health and as a result, they are unable to go and shop for themselves. It is worth noting that in Saudi Arabia, women have been denied the right to drive and therefore, through the use of this particular app, such women can order groceries favorably from the comfort of their households.
The 4 P’s Strategy
The 4 P’s of the market strategy includes; the product, price, promotion and the place at which the particular commodity can be set to enhance profit . Product, it can be both tangible and intangible which includes services and therefore, the product in this case is the QuickMart app. Upon determining the particular product, the next step is analyzing the pricing in effort to determine the reasonable profits that can be made from the various deliveries that are made across Saudi Arabia. In effort to promote the use of the app, advertisement is the most effective way as it can easily reach a large number of targeted clients at particular periods. Finally, the place is determined through taking into consideration the targeted market that have a higher probability of generally ensuring the targeted strategic objective has been met.
Success Measures
In ensuring success, there is need to nationally make an effort to illustrate to the local people the effectiveness of online shopping and how it saves on time . The success measure could therefore be determined by the large number of local people using the specified app and in addition, the profit that it makes in return.
References
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