Physical strategy
Good arrangement of items- brick and motor should arrange the items well and in a systematic way for easier selection by customers. Bar-coding- they should use barcodes to their items so that they can be easily be scanned by the barcode scanner while the customers are buying them. Trained personnel- they should train their personnel to improve the customer interaction this will then lead to increased sales.
Service strategy
Online shopping-they should introduce the online shopping, a platform where their customers can easily check the prices and the availability of the food in the stores. This will also increase the sales since it will encourage more customers to visit the store and also to buy online.
Quiz 2
Leisure activity
Ballroom dance is a dance between two people. It is a leisure activity which one can learn a lot in. When one is doing ball dancing he can create a partnership since ball room dancing is all about communication between two individuals. It can also enable one to know detailed information about something especially in marketing.
Quiz 1.
Pros and cons of marketing in brick and mortars stores
The advantages of brick and mortar stores is the physical location, if you pick a good physical location you will have a good customer base. Brick and mortar store increases the legitimacy of the business since the physical presence. There is direct contact between the customer and the seller. The disadvantages of having such stores are that it requires a very high cost to start compared to the online business. In brick and mortar stores, the employees are also expected to work for long hours.
Quiz 2.
Improvement
The improvement that can be made is incorporating more online services to improve brick and mortars. This will help customers to easily check the goods in the store hence will increase the sales.
