One: Hot Medium
An example of hot medium is a published print document. A hot media has a particular sense and gives no or limited consideration of the views of the user. The content found in the hot medium cannot be altered but must be followed as it was designed (Gordon & Willmarth, 2012). A medium is referred to as a hot since the user cannot change their current sense but only adapt it as it appears.
Two: Cool Medium
An example of cool medium is an email or short message on a phone. A medium is assumed cool if it assumes different partial senses. In relation to McLuhan examples, a cool medium gives the users and audience room to interact with it while trying to understand the gap that exists and make their final judgment (Gordon & Willmarth, 2012). For any user to gain a proper understanding of the cool medium, he or she must be very conversant with the situation or occurrence.
Three: Changes of Medium from Hot to Cool and Vice Versa
It is possible for a hot medium to convert to cool and vice versa, depending on how the user handles it. A hot medium such as a printed document turns into cool medium once it is broadcasted on television since it gives the audience room to criticize it and develop different senses. The vice versa is possible by a person engaging in a face-to-face talk and recording it into a print. The conversion to hot or cool medium is influenced by how content is presented and if it allows users to have a single sense or multiple.
Four: Relationship of Hot and Cool Medium on Authentic or Inauthentic Technology
Authentic technology can be associated with the cool medium since it gives the audience a chance to test if their spirits and personality thinking is correct or wrong despite the availability of external pressures. On the contrary, inauthentic technology concerns hot medium and does not consider views of users but is entirely influenced by existing forces.
References
Gordon, W., & Willmarth, S. (2012). McLuhan for Beginners. Newburyport: For Beginners.
