Current products offered by the company
Red Sox is currently a national company that distributes dairy products across the United States. It sells fresh and quality dairy products with great taste. The products include Ice cream, milk, cottage cream, source cream, eggnog, frozen novelties as well as juice and drinks (Red Sox, 2015a)
Product offering nature: physical product or a service product or combination of both
The Company only offers physical products in terms of goods with no service products. In that respect, the company’s operations focus on production and sale of the dairy products only. (Red Sox, 2015b)
Products’ uniqueness / key points of differences verses competitors’ products
Red Sox Hood makes products unique by applying differentiation strategies and adding more value compared to those of the competitors. That entails providing a variety of products with different flavors, as well as nutrients content that feature market tastes and preferences. With that differentiation, the company attracts customers who seek the particular value added to the products. In addition, the company’s products are unique in being fresh farm products compared to the competitors’ products. Such differentiation becomes the unique point that the company uses even in its promotion activities. Examples of the differentiated products include its new Red Sox themed ice cream flavors such as Green Monster Mint, Comeback Caramel and Peanut Butter Nation, Fenway Fudge, as well as Vanilla flavored ice cream that has a fudge center and that is dipped in chocolate (BIZ, 2007).
Core product offering and the supplementary products
The company’s core product is the Ice cream that defines its brand. Other products such as milk, juices and drinks are supplementary products that augment the Ice cream selling (Red Sox, 2015b)
References
BIZ. (2007). Hood releases Red Sox ice cream flavor. Boson Business Journal 26 October 2007. Retrieved from, http://www.bizjournals.com/boston/stories/2007/10/22/daily63.html
Red Sox. (2015a). About Us. . Retrieved from, http://www.hood.com/about/about-hp-hood-llc
Red Sox. (2015b). Products. Retrieved from, http://www.hood.com/products/red-sox-sports-bar/
