Relates to Elio Motors
Paul Elio in 2009 started Elio Motors. This three-wheeled Elio is designed to have a highway traveling distance rating of up to 84 mpg. This vehicle provides the luxury of amenities such as power windows and door lock and air conditioning supplemented by the safety of several airbags (Abu-Isa et al., 1989).
Potential market for Elio Motors
Elio Motors find its market as a peoples’ car for the 21st-century generation in many countries as well as the United States of America and other nations such as China. It is sold at $6,800 and has 49mpg economy, 84mpg highway and is predicted to have a five-star safety rating
The following characteristics defines a target market for Elio Motors:
Demographics-the three-wheeled car holds out hope for the other end of the numerical scale for inherent personal flexibility at less than one-tenth of Tesla’s new Replicas.
Geography the customers for the Elio Motors are commonly located in the United States though others will be found outside U.S especially China.
Lifestyles-The majority of the users of the Elio Motors are young generation. These are people with expensive shopping habits, common leisure habits and are familiar with recent technology. These people care about their lifestyles
Benefits-Elio motors have to construct things and export items from their area of operation. This vehicle is internationally competitive, at $6800 and 84 miles per gallon. They can make this in Shreveport, Louisiana, with 90% North American authenticity, and produce an exportable product as well as the creation of employment. Also, sales after five years, they can decrease total U.S. gas consumption by almost half a percent.
Loyalty refers to a customer’s affinity for particular brands or products. Elio Motors have had much difficulty in trying to convince its customers to consider even their Motors product when purchasing a new vehicle (Marion, 1997). It has frequent flier miles programs which make some people very loyal to this company.
Overall market potential for Elio Motors
Elio gave an approximate of 120 dealers in number where each dealer would be expected to sell 2084 units per year. When divided by 12, each dealer sales 174 units per month. This is a decent number of units representing a relatively good dealership in cars. Each dealer has five employees meaning that each employee will sell 35 units a month which are possible. This shows that there is a ready market for Elio Motors (Abu-Isa et al., 1989).
Smithsonian Magazine includes Elio Motors in Future-Themed Festival
Smithsonian Magazine has in recent times included the Elio car in their Future –themed Festival on May 16-17, and concentrated on discovering the current trends in futuristic technology. Companies like Elio are progressing the technology field into the future and leading us into a new era, and it’s great to see that they’re receiving the recognition they warrant. This information included in this press release was a statement of the current intentions, beliefs or opportunities. This is based on the prevailing business setting, market and industry conditions, the general economy and the Company's assumptions among other things.
Advertisement for Elio motor in Smithsonian magazine
With Elio Motors vehicles, one experiences the new wave of transport technology. Purchase a car from Elio Company to enjoy your traffic. This three-wheeled vehicle is designed to have a highway mileage score of up to 84 mpg. This vehicle provides the coziness of facilities such as power windows and door lock and conditioned atmospheres inclusive of various safety features. Elio Motors guarantees the best experience for futuristic car enthusiasts as it incorporates new technology into its design features while assertive and comfy. Vehicles from this brand change user experience away from the norm of driving.
References
Abu-Isa, I. A., Eusebi, E., Jaynes, C. B., Moran, S. C., & Roy, M. A. (1989). U.S. Patent No. 4,842,257. Washington, DC: U.S. Patent and Trademark Office.
Marioni, E. (1997). U.S. Patent No. 5,627,423. Washington, DC: U.S. Patent and Trademark Office.
