Quantum change and incremental technological change are among the most important aspects of corporate strategy in the big organizations, especially in those industries characterized by volatile competitive forces. According to Jones (2010) quantum change occurs when a product is extremely new in the market, and the organization has heavily invested in making the new product the next ‘big thing’ in the market. The connection between incremental technological change and quantum change is that the former provides infrastructure necessary for the enhancement of the new product, to match the unique needs of the customer, as well as step up to the levels set by competitors. Further, the two concepts are related because they are both employed in furtherance of creativity and innovativeness (Jones, 2010). Research indicates that quantum and continuous technological change are rooted in the concept of continuous improvement and kaizen – change for the better.
These changes are important in an organization because they both enhance the corporate strategies of an organization, hence making it more products more competitive than those of rival companies. According to Collis and Montgomery (2004), Quantum change and incremental technological change are, no doubt, the most instrumental changes as far as value creation is concerned. Jones (2010) further explains that value creation gives the organization a competitive edge, something necessary in making an organization successful in a volatile market. Worth of note also is the actuality that quantum and incremental technological change are necessary for the attainment of rapid organizational growth. Such expansion is beneficial to both internal and external stakeholders. Rainey (2008) argues that quantum is exceptionally important in enhancing customer satisfaction. Typically, changes in a product take place when the organization intends to meet the changing customer needs.
References
Collis, D. J., & Montgomery, C. A. (2004). Corporate strategy: A resource-based approach. Boston, Mass: Irwin, McGraw-Hill.
Jones, G. (2010). Organizational theory, design, and change (6th ed.) Upper Saddle River, NJ: Prentice Hall.
Rainey, D. L. (2008). Product innovation: Leading change through integrated product development. Cambridge: Cambridge University Press.
