Google, the world leader internet search engine, has announced the launch of their new flight search, which is believed to possess superior search speed and give users an opportunity to track price dynamics, sort flights by time and price. Google claims that this is only the first step on the way to a travel search engine, which would incorporate hotel booking and other services, in order to provide a tool for a comprehensive travel search. Although the initiative was accepted with hostility by the other market players, who accused the company in monopolizing the market, Google’s acquisition of ITASoftware has been approved by the Department of Justice and it can become a significant milestone on the way to Google domination in almost any sphere of internet search.
Managing in a global economy is not possible without a profound knowledge of the major players in the market. In recent years Google has become number one in numerous fields worldwide, such as internet search and operating systems for smartphones. In the time when specialization and differentiation have become commonly accepted strategies, Google constantly expands its product portfolio and succeeds in almost every endeavour. The company’s influence on the market is so significant, that their strategy dictates market trends and establishes the rules of the game in the market. Therefore, it is so important for the students of Managing In A Global Economy class to be aware of the major force in the internet market, evaluate its strategy and draw conclusions about the company’s success. Today we can say that Google is not only making profit, it makes history, and paying close attention to their strategic decisions is essential not only for those, who will be working in the same market as Google, but for all managers, who want to be successful in their field.
References
Miller, Claire Cain. "Google Introduces Long-Awaited Flight Search." New York
Times 13 Sep 2011. Web. 20 Sep. 2011.
