for the book
"Fifty Sides of the Beach Boys: The Songs that Tell Their Story by Mark Dillon"
Introduction
This book gives an interesting chronological account of a Rock band history in music for a 50 years period. For book lovers and aspiring readers, this is a book worth buying. The author recounts the journey of these boys in a way that leaves the reader yearning to turn the page after page.
Marketing Strategies
The pre-press strategies to market the book shall include:
Reviewing current lead generation activities: Lead generation activities such as online listings on Google should be reviewed to establish their effectiveness. The drawback is that if they are not having positive response, this can affect negatively the views of other would be buyers.
Price review: This shall include reviewing the price to establish the appropriate price. A good price will generate sales. However if the price is wrongly estimated, it can cause poor sales.
Post publication strategies
Blog: The Blog will help create a platform to pass communication about the book. However, negative comments about the book can affect sales. This will cost $ 250
Video book trailer: To keep the cost low, I will avoid agencies and enlist the services of a friend who is an upcoming film maker. However, the video might not be of good quality as one generated by experienced agencies. This will cost $300
Distributors: I will enlist the services of a few distributors to do field marketing and delivery of the books into superstores at a projected cost of $250
Use of social media: I shall use social media tools such as FaceBook, Twitter and My Space to pass the information about the book and to generate more sales through word of mouth spread by those using FaceBook and Twitter
Website: I shall open a website at a cost of $150. This will provide information about the book in a manner that will generate interest from prospective buyers. I will optimize the website at a cost of $40
The total cost will be $990.
'Wishful' marketing strategies to attain phenomenal sales are;
- sticking to one genre of writing
- I will use a distinctive character to establish my brand
- I will write series of books
- Reader targeted marketing: This will ensure communication to the target market their interests and that the book is read by a specific genre
- I will make use of the Author platform
- Beautiful cover to attract attention
- I will enlist the services of Amazon
Publicity Release
PART A
Mark Dillon Talks About Things You Would Never Know About 50 Sides Of The Beach Boys.
WASHINGTON, Dec 20: Mark Dillion, a talented, inspirational and award winning author will on January 10 be hosted in a local TV station in a live discussion about his newest book "Fifty Sides of the Beach Boys: The Songs that Tell Their Story". There will be live music and free entrance into the auditorium. Dillon is a freelance journalist and has a vast experience in freelance writing. In addition, he is the editor of Playback, the popular business publication in the TV industry.
An anonymous reader once described Dillon as a force to reckon with. In this interview, Dillon reveals his journey to coming up with the book. He sheds light into the circumstances around conceptualizing the idea behind this thrilling piece of writing.
He recounts his times and experiences with everyone who played part in coming up with the book. He takes us back to the days of interviewing the members of the Music band that forms the basis of the book, their collaborators, and fellow musicians. This is a must watch and whoever misses to watch and listen this greatest writer of all times recount his journey has a lot to loose.
Music by beach boys sounds as fresh as it sounded 50 years back. Listen as Dillon explains how this rock group has grown to become a phenomenon in the history of music. This is really an interesting book with which to go through the enjoyable 50 years life history of the beach boys. The book is available in major bookstores at an affordable price.
PART B
This book by Mark Dillon is a must read. It takes the reader through the interesting history of beach boys' band spanning a period of 50 years of singing. The rhythm of the book resonates well with the life history of the beach boys as the writer chronologically unfolds their singing using their music. Mark Dillon is not just a writer; he has a knack for writing, and the magic in this book proves that. One will forfeit watching the most captivating TV show on turning the first page of this book; it is hard keeping the book down once your hands are on it. It is a journey worth travelling.
Work Cited
Cockrum, Jim. Free marketing: 101 low and no-cost ways to grow your business, online and off. Hoboken, N.J: Wiley, 2011. Print.
Scott, David M. The new rules of marketing and PR: how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly. Hoboken, N.J: John Wiley & Sons, 2009. Print.
Stephenson, James, and Courtney Thurman. Entrepreneur magazine's ultimate small business marketing guide: 1500 great marketing tricks that will drive your business through the roof. Irvine, Calif: Entrepreneur Press, 2007. Print.
