Introduction
This paper is going to examine the importance of creating and implementing an effective strategy for the success of business. I will be using the operations of Eagle.com which is a large online retailing business dealing with a wide variety of goods that range of household goods and design. The business was created in 2010 to close a gap that existed between manufactures and consumers and also provide an ideal shopping for consumers.
Strategy planning is an organizations policy of management that is used to guide the employees and other stake orders within an organization to work towards achieving the common goals of the organization. These policies are normally drafted in an organization’s strategic plan .This is a document that usually contains the company’s goals and objectives and the directions the company is heading and it is used to communicate this activities to the stakeholders of an organization so that everybody can work towards achieving those goals(Olsen, 2012).
Strategic planning is a major business activity for any successful business and Eagle.com Inc. is of no exception (Olsen, 2012).In our organization, an effective business strategy that will help in defining the direction of the business. This will help us in setting of goals both the short term and the long term goals and in such a case we will be able to work towards achieving our short-term goals which are a major stepping stone s towards achievement of the long-term objectives. It will also help us in determining how far have we gone and we will be able to measure e our phase of developments. It will help our business priory’s activities so that urgent activities that require immediate response are defined and executed. It will help us in enhancing business operations to ensure that we have an increased market share and wider operations. This will be very important in enhancing sales increases and developing a competitive edge over our competitors. It will help us in allocation of energy and resources towards achieving a greater productivity. This will be achieved through effective management, proper organization and harmonization of all the operational departments and through development of a strong and wide pool of employees for effecting the company’s agenda .It will be an effective way of harmonizing our various departments to ensure that the various departments in our organization are working in harmony since we will be able to define their particular duties, why they exist and what they are supposed to work towards achieving both in the short term and in the long-term(Argenti, 2008)
Eagle.com Mission statement
Our desire is to operate online business and fulfill customer needs through our commitment to exemplified, world-class services that use modern technology.
As policy makers of Eagle.com management team, we provide the best online retail products in the online industry.
We believe that our continued quality performance and integrity with our customer, employees and the society will result in good long-term relations.
We believe our retail products must exceed industry benchmarks and be of the highest value for our customers.
We will emphasize on creating revenues that will improve the living standards of our employees and, that of the community through our effective corporate social responsibility programs.
The stated mission statement has stated the direction in which our company wants to take and its short-term and long-term intentions of the business (Mckeown, 2012).
Eagle.com Vision statement
- Attracts customers from all social classes and exceeds their expectations of value and quality.
- Provides a suitable growing, fulfilling and handsomely rewarding environment for our employees.
- Value long-term relations with all our key suppliers to ensure adequate and reliability of supplies.
- Develop the society through an effective corporate social responsibility program that seeks to enhance the general welfare of the society who constitutes our customers.
- Achieve sound and strong financial base with continued growth in business performance
Our vision statement has defined the relations defined by the mission statement in which our company wants to develop with our customers, suppliers, employees and the society who are the key stakeholders to our business and we feel this will the best way for the company to develop and implement an effective expansion policy (Mckeown, 2012).
Eagle.com: objectives.
Our objectives will be categorized into financial, sales and marketing, customer service, human resource management and community welfare programs (Duncan, 200) .Our financial objectives are to achieve an effective business performance with sound financial base. We intend to grow our earnings and revenues by 23.7% and above per year. Open up new lines of business within each 12 months and invest heavily in more developed countries to earnest more profits due to their easy access to the internet. This will help our business achieve its growth and expansion strategy within the next 10 years to be a globally recognized business.
Sales and Marketing: Our objectives will be to develop a strong team for sales and marketing consisting of 42 employees who will establish strong internet links to every website to ensure reach of large number of customers. The team will be provided with resources within the next 2 years to establish modern powerful servers to accommodate our increasing clientele. The team will segment our market according to demographic characteristics to increase access to the customers. Develop an effective supply and sales delivery method within 12 months to ensure prompt delivery of goods order through the mailing system. Our effective sales and marketing program will oversee the company acquire new market and increased sales which will help us achieve the target goals of increased revenues.
Human Resources objectives are implementing continuous training programs after every 6 months to ensure relevance of our employees with the modern technology. To develop an effective structure to oversee maintenance of adequate staff to carry out the company s operations .It will offer a very attractive remuneration to maintain a highly qualified staff. This will help our company develop effective quality services to its customers.
Our Customer Service objective are to develop a strong support staff within 2 months which will be available 24/7 to ensure all our customers need s are adequately met. A customer satisfaction survey will be conducted every 3 months to get our customers feedback about our programs. This will help the company in attaining the loyalty of the clients and maintain a considerable market ambassadors to adverts the company within the society in which they live by praising our service and attracting new customers.
Our objective support the vision and mission parts .The company’s financial objectives are consistent with the company vision to achieve financial stability and improved performance. The financial objective is to grow the business and increase sales and this well define d in the vision and mission statements (Reuss, 2003). Our mission states that we will establish loyal relationships and our vision supports that we will establish long-term relationships with our customers. This is clearly defined in the objective of customer care services. We stated in our vision and mission statements that we wish to establish a corporate social responsibility program to help the society who constitutes our customers. This is clearly defined in the objectives of the company. Our goal in the mission and vision statements was to establish supply reliable sources. This is clearly defined in the sales and marketing objectives. The human resource department was our key statement in the mission and vision statements. We said that we will establish a strong team of sales and marketing that will oversee the development of the company’s operations. This has clearly been outlined in the objectives that we will maintain that department and maintain a competitive package to maintain high quality employees.
References
Argenti, J. (2008). Corporate Planning - A Practical Guide. .
Duncan, B. a. (2000). Simplified Strategic Planning. Chandler Hou.
l, M. M. (2012). The Strategy Book, . FT Prentice Hall.
Olsen, E. (2012 ). Strategic Planning Kit for Dummies .
Reuss, P. L. (2003). Successful Strategic Planning: A Guide for profit Agencies and Organizations. Newbury Park.
.
.
