Slide 1: Heading
Fernwood Fitness Center for Women in Dubai : Business Proposition
Slide 2: Growth and Opportunity
Business Model:
Fernwood is focused on providing fitness and Gym solutions to women. With the customers Fernwood wants to build a relationship that goes beyond a typical customer-service provider relationship. It wants to expand its market base to countries where availability of exclusive fitness solutions for women is still lacking but the demand for the same is on the rise. Lastly Fernwood wants to create a congenial ambiance in the gym for making female customers feel comfortable, relaxed and safe.
Target Audience
In Dubai around 60% of the women population is overweight and more than 81% of the female population is expatriates. This gives a clear indication that women need fitness centers in Dubai but they cannot go and do it along with men because of the law. Fernwood has a huge opportunity to grow here.
Opportunity:
Dubai is an Islamic city and women are not encouraged to go to gym with men. There is a lot of fitness centers in Dubai but almost all of them are for men. However, with the recent progressive trend in the region even the Muslim women are coming out of the house to participate in all aspects of life. Fitness center definitely is one business with huge scope for potential growth and very little competition.
Slide 3: Competitive Advantage
Experience:
Fernwood is experienced in providing fitness solution exclusively to women. This image of Fernwood will help start its business in the region without any trouble from the government. Fernwood is also experienced in handling female customers.
World Class Facility
Fernwood is backed by a world class brand name and image. It is well-equipped with state of the art fitness machinery. It provides world class fitness service, group classes and aerobic classes to its customers. It also offers tailored program as per individual needs.
Added value
Fernwood is focused in offering a total satisfying fitness program than merely a set of fitness equipments and trainers. For mothers it offers the facility of child care inside the gym which takes care of the babies at free of cost while the customer is busy with daily fitness regime. It also provides free monthly magazine to the members. Fernwood provides customized food coaching program alongside the tailored exercise routines to all customers.
Slide 4: Reference
Michael J Skok, Startups and Secrets, Harvard Innovation Lab, Retrieved on 24th May 2013 from http://www.slideshare.net/mjskok/game-changing-business-models-competitive-advantage-for-startups
