Tools used for communications.
There is a tornado warning in town, and a strong system is need to establish an emergency communication plan with the public and the related state organs. Any organization should be well prepared for emergencies anytime with adverse skills and systems that would assist in communicating the emergency to the public. In most organizations, communication is known to be mainly reliable on the telephone and internet to relay a message from one individual to the other. Telephones may include both the landline telephone system as well as cell phones. In such a case, where the landline telephone and internet systems fails, other methods of communication that may adopted include; state radio and television, public address, emergency alert systems, and public safety answering points.
Internal and external communication methodologies
Public speeches
Alerting people of the danger through speeches organized by the leadership of a small locality. This form of speech should be brief in the sense that they only cover the message at hand with unique and reliable direction on what the individuals should do from during the challenge. At this point, a message may be sent from the senior leadership to leaders in the locality. Local leaders may gather people from the region and pass the information to them. This method may be reliable in the sense that people will communicate to their relatives who are near them. Since the transport in the region has not been affected as people move from one region to another, they will spread the message to their relatives and friends as well as strangers whom they will meet on the way (Haddow & Haddow, 2009). The word of mouth is an extremely unique method of delivering messages among people in the same locality. It is extremely efficient, and it may save the society from the adverse dangers that may come with an emergency like tornado attack.
Audio public address systems
This is a system that is enabled to provide audio messages. They are made of microphone devices and speakers which are installed in public regions of buildings. These systems are usually located indoors areas with a number of speakers. The speakers are installed with adversely high volume that makes deliver the message to the public at an extremely fast rate. This means that this system would be extremely significant in the delivering message to the public within a given locality. Some of The audio public systems are mobile through cars while others are small enough that an individual may carry. (Haddow & Haddow, 2009). These two audio public address systems are extremely fundamental since they are mobile and may serve a larger region than the public address system attached to a building.
L.E.D Electronic signs
These are using light-emitting diodes to display messages through connection to an emergency communication system. This form of communication may serve a large area since several signs may be connected to one emergency communication system. It may be more reliable than the audio, public address since it offers a message that is visual unlike audio which is disrupted by noise (Haddow & Haddow, 2009).
Two-way radio
These are portable devices that are connected to each other with the capability of transmitting audio messages to each other. Public administration usually employs these devices to communicate with each other. During an emergency, these devices may be extremely vital in passing a message from one region to the other. These devices do not depend on mobile networks or the internet. They sue radio waves making them reliable in delivery of messages (Haddow & Haddow, 2009).
Communicating with employees
When an emergency strikes, it is accompanied with confusion. Therefore, communication during this time must be watched closely. At work place, passing the message may be extremely easy.
The first step is to alert all leaders about the emergency and advise them not to communicate about the incidence to the rest of the employees. Then I would call for a meeting for all employees in the organization. As the leader, I would start by engaging employees in a brief debate about measures to take if an emergency strikes that company. Depending on their arguments, I would engage them in the best way to deal with an emergency and what to do immediately it strikes to protect the people in the occurrence of the emergency (Walker, 2012).
Without showing massive worry of the expected emergency, I would tell these individuals of the emergency. Since people fear emergencies like tornado I would engage them in a conversation that would change their view on the emergency and enable them prepare for the emergency instead allow them spend massive time worrying about the emergency (Walker, 2012).
Communicating requests for action to the affected public
Communicating any action for an emergency is extremely significant and determines how people view the recommended action. While communicating to the victims it is advisable to portray exposure and confidence on the action being recommended. Proper advice must be given based on facts and not assumptions. This will make the action easily absorbed by individuals who are swimming in the ocean of confusion in fear for the dangers that come along with emergencies (Walker, 2012).
Suggestions for actions should be real such that they communicate practicality. These actions may be quoted to have been used in another region to save the public from fear that go along with the emergency.
References
Haddow, G. D., & Haddow, K. (2009).Disaster communications in a changing media world. Burlington, MA: Butterworth-Heinemann.
Walker, D. (2012). Mass Notification and Crisis Communications: Planning, Preparedness, and Systems. NewYork: CRC Press.
