Background information
Jingit is a company which is located in Bloomington in Minnesota, United States. It was started by Todd Rooke and Joe Rogness. The main objective is to help the sellers and companies to reach to the consumers the more. With Jingit, The potential of getting to the consumers is enabled. This is so because of Internet advertising. People are paid to watch an advertisement so that they bypass the advertisements that are seen in TV stations. This way, the consumer is reached faster and conveniently. The technology is purely web-based and targets companies that want to use the Internet to undertake their advertising.
Key Elements of Software or Online Service
Jingit.com is an online store that pays its clients for watching their videos. It is comprised of parents and young adults. The Jingit society is much concerned about respect and the same is manifested in their philosophical observance. The young children deserve proper care. There are also Jingit’s personnel (publishers, advertisers, and merchants) that interact via Jingit technology and all the four groups deserve utmost respect. The chief goal for the jingit company is to provide acceptable and forward moving services that can assist in mentoring the children on matters concerning finances and related responsibilities.
For such an online company to realize its success, there are a number of key elements that are very essential. These include but not limited to:
1. The messaging
Clients visiting the jingit website have a certain want and they want to satisfy these wants. Having driven them into the site, the Jingit company only have a few seconds to let the clients stay in the website and go through to get what they want. The messaging in the front page of the website is what will persuade the customer to take a look at what you offer . For the Jingit Company, the messaging in the homepage is welcoming and will keep the clients spend time and get to know the products that are offered. The messages in front page of the website, “Instant Earn. Instant Spend” will make the customer want to know how to make these earnings and therefore take a step ahead. The page is also brief with full message, so new customers visiting the site don’t get bored like it is usually in wordy websites.
2. Call to Action
Jingit Company engages customers in a very social manner. The company offers its customers an opportunity to get a service in a short span of time. This is very important aspect of online marketing in that customers are quickly channeled to the products offered. In Jingit the calls to action are: Help me, suggestion, request a Brand, and Report a Bug.
3. Availability of feedback
The jingit has included the feedback mechanism in its website so as to assure its clients get satisfied. It is true that any client buying products online is afraid of certain mishaps occurring, but following the reviews and feedback posted by other clients who by chance might in one way or another benefited from the same product will help them gain confidence and make personal opinion. Availability of various tastes of videos in the Jingit store gives the clients a hard time to choose one. The one having many reviews is perceived to be nice compared with those having a few or no reviews.
4. Easy menu
The menus that have been used in the Jingit are very easy to use and their menu titles are comprehensive enough for one to understand what each menu is all about. Feedback, privacy center, message to parents, help/support, FAQ, about us, contacts us advertisers and publishers are the menus available in the Jingit website. Any prospect customer who may not be savvy in latest technology and emerging elements in the website layout will not have a trouble to navigate the site and get the products offered by the Jingit Company.
5. Images
Online stores are faced by a challenge of physical touch. The prospect customers cannot know in advance the products of the company; therefore inclusion of images that potentially display the products of the company is considered most imperative . In Jingit’s website, customers, both new and usual are able to know the company’s products even before they navigate further because the images in the homepage are comprehensive and reflect the products.
6. Good visual design
The jingit website has an appealing appearance thus has ability to increase the customers visiting the website and get to know more about its products. There is no need of designing an overcrowded site; the consequence of crowded website is that visitors will simply close the site . Therefore, less is more because the content in the first page of a website creates specific impression in visitor’s mind. The impression created in Jingit website is ease and fast navigation of the website and by so their attention is grabbed. This will make them take time in the site and learn about Jingit as well as its products.
7. User interface
User interface must be well designed to enhance easy and effective interaction between a system and a user . The Jingit website has a very attractive user interface. Jingit website took into consideration the prospect users who may have not visited the site or those who are not used to interacting with commercial websites. The navigations in the site are placed in easy to find location of the website and are consistent throughout the website. New users are likely to enjoy their sessions.
8. Product accessibility
The products offered by the Jingit Company are flexibly accessed. Apart from desktop accessibility, the online video products offered are also accessible through the smart phones. So customers don’t need to rush to cyber cafes to access the content. This same strategy help the company acquire more customers since the products are available at the customers’ destination. The technology works more like that of Pay-Per-Click (PPC) which is a marketing strategy that is used by many marketers today.
Whether Jingit will succeed in the future
The prospects of internet advertising and marketing are just as high. Many consumers spend most of their time on the Internet. It is therefore true that they will reach the consumers more easily. Internet technology is gaining momentum and most companies are leveraging to use it as a form of competitive advantage. This therefore the method and the internet technology of advertising will be popular with many companies.
Conclusion
For an online store to reap its fruits, the elements mentioned above are worth to be considered. The website must be attractive enough to catch attention of visitors. Functional design is also important. Though some elements tend to play imperative roles, decision is based on quality and price of the products offered by a company. Quality and fair prices are implicated by numerous positive feedback and reviews of customers. Customers will not just purchase products from your store because your website is impressive; consideration of quality and prices is of major concern.
References
Daniel, I. (2011). E-Commerce Get It Right! Australia: Ian Daniel.
Fujita, H., & Zualkernan, I. (2008). New trends in software methodologies, tools and techniques: proceedings of the seventh SoMeT_08. New York City: IOS Press.
Godart, C., Gronau, N., & Sharma, S. (2009). Software Services for E-Business and E-Society. 9th IFIP WG 6.1 Conference on E-Business, E-Services and E-Society, I3E 2009, Nancy, France, September 23-25, 2009, Proceedings (p. 66). France: Springer.
