iPAD 4
The product I would like to introduce into the market id iPAD 4. This is a very flamboyant commodity which can be used to offer a variety of services including photos, music, video, calendar and notes to the users. The target market will be college students. This is the class of people with whom these gadgets have become popular. The desire to introduce this commodity into the market will be so challenging. This is due to the fact that there are so many competitors already dealing in its complementary and substitutes such as iPAD MINI and laptops (Ankan, D.J., 2011). These are alternative products which have become prominent amongst a big section of the target market. For instance, many students prefer laptops to iPAD 4 since they can be efficiently used for typing a large volume of term papers.
Having settled on college students as the main target market, there is need to carry out a market research to ascertain their diverse needs and be acquainted with accurate information regarding the level of competition in the market. In this regard, it is paramount to come up with well designed sale promotion strategies. A series of adverts should be produced through all the available media (Statt, D., 2007).
. The incorporation of both the print, broadcast and online media will definitely ensure that the information about the product reaches the target market. Through such initiatives, it will be easier to equip them with the most reliable information which will eventually enable them to perceive iPAD 4 as the most preferred product over those from the rival organizations.
References
Ankan, D.J. (2011). "iPad – the Musician’s Genie". EF News International.
Statt, D. (2007). Understanding the Consumer - A Psychological Approach. London: Macmillan
Press.
