Communication
Organization
Introduction
The Elias Group is a non-profit organization which works for providing small business with complete information about how to establish a contract with the U.S. Government. It provides complete information, assistance and services to civilians who wish to enter into a contract with the U.S. Government. Media communication is an important part of advertising a business amongst the company (Nemiro, 2002).
In this paper, several communication techniques used by The Elias Group for developing contact with three print, three television and three electronic media organizations based in the US would be discussed. A communication technique is very important to develop a long term and strong business relationship. The Elias Group contacted several media contacts in order to promote and advertise their services amongst their target groups. In fact, the latest trends in the media also influence the choice of media contacts chosen by The Elias Group. In thus paper, these latest communication trends would also be discussed in detail.
The Latest Trends in Communication
Business communication plays a pivotal role behind the downfall or success of any organization (Suchan & Hayzak, 2001). The changes in the methods of communication between human beings have affected the trends of business communication. The rapid advancement in technology has also significantly changed the way communication is carried out between businesses (Toffler & Toffler, 2005). In an effort to reduce costs and adopt environment friendly techniques, paper communication has become redundant as more and more organizations have started to opt for communication through the internet (Whitely, 2004). In fact, the interpersonal communication has also lost its importance since face-time meetings has been replaced by chats, conference calls and emails (Kreps, 1996). The trends in communication influenced the choice of communication techniques used by The Elias Group for developing media contacts.
The communication techniques used for print media contact
The various techniques used for developing communication contacts include oral, written, verbal and electronic techniques (Ellis & Sonnenfield, 2007). For developing contacts with the print media, the written communication techniques were used by The Elias Group. Written communication techniques include letters, paper contracts and other such techniques. Since, the print media companies were more inclined towards paper-based communication, written communication techniques were adopted. However, written communication turned out be a waste of resources and time since it had many gaps (Robbins et al, 2009).
The Print Media Companies
- The Pioneer Press. Editor name: David Fondler. Email address:
- The Houston Press. Editor name: Margaret Downing. Email address:
- The Alabama Media Group. Editor name: Bob Sims. Email address:
The communication techniques used for television media contacts
The verbal communication techniques like face-to-face meetings, conferences and telephonic conversations were used to develop relationships with the television media contacts. Since television industry is very dynamic and the people working in television industry have undefined working hours, it is difficult to develop relations with through written or electronic techniques. Thus, verbal communication was used because it reduced the waiting time and increased the rate of success.
The Television Media Companies
1. Media Shaw. Editor name: Jessica Gold. Email address:
2. Media Works: Editor name: Danielle Launter. Email address:
3. Gebbie Press. Editor name: Gebbie. Email address:
The communication techniques used for electronic media contacts
The electronic communication techniques like email, live chat and other platforms over the internet were used to develop contacts with electronic media contacts (Thorne, 2005). The electronic media industry is based solely upon the social networking and online platforms and hence using electronic techniques was useful and appropriate (Richmond & McCroskey, 2009).
The Electronic Media Companies
1. The Advertising Club. Editor name: Kristen Early. Email address:
2. The International Association of Business Communication. Editor name: Ashton Stanley. Email address:
3. Publicity Club of New York. Editor name: Peter B. Himler. Email address:
References
Ellis, C. & Sonnenfield, J. (2007). Diverse Approach to Managing Diversity.
Kreps, G. (1996). Organizational Communication: Theory & Practice. London, Longman.
Nemiro, J. (2002). The creative process in virtual teams. Creativity Research Journal, vol. 14, no. 1, pp. 69–83.
Robbins, S. P. & Barnwell, N. (2007). Organisation theory: concepts and cases. Pearson/Prentice Hall, Frenchs Forest, NSW.
Richmond, V. P., & McCroskey, J. (2009). Organizational communication for survival: making work, work. Pearson/Allyn & Bacon, Boston, MA.
Suchan, J. & Hayzak, G. (2001). The communication characteristics of virtual teams: a case study. IEEE Transactions on Professional Communication, vol. 44, no. 3, pp. 174–86a.
Thorne, K. (2005). Designing virtual organisations? Themes and trends in political and organisational discourses. The Journal of Management Development, vol. 24, nos 7/8, pp. 580- 607.
Toffler, A. & Toffler, H. (2004). ‘The war of pyramid vs. pancakes and how it will shape the future. Toffler Associates Publications: Alvin Toffler Articles, www.toffler.com.
Whitely, S., Duckworth, C. & Elliott, K. (2004). The old girls’ network: insider advice for women building businesses in a man’s world. Perseus Books, Boulder, CO.
