Media technologies can be divided into four distinct categories. The categorization uses different criteria to classify communication technologies. Audible media uses sound to reach the audience while visual media uses pictures and visible imagery to communicate to the audience. Print media relies on print technology while the social media is enabled by the internet and several internet enabled gadgets.
Audible media is the most basic of media technologies. The radio is a classic example of audible media. Sound is the primary mode of communication. The message has to be audible and clear to be effective. The listener should be able to create a lasting mental image after listening to some information. Audible media helped the growth of communication due to the accessibility of its equipment (Biaqi, 2010). Radios and radio enabled mobile phones have increased the dissemination of economic, social and political information.
Visual media uses the power of pictures to pass a message or tell a story. The pictures are used in combination with sound to create a powerful communication tool. Visual images are capable of arousing emotions and swaying public opinion in a certain direction (Biaqi, 2010). Videographers and cameramen use their cameras to record pictures and videos. It is their responsibility to present the images truthfully without distorting the context by using video editing tricks or adding incorrect captions and auditory information.
Print media consists of all manner of printed material such as brochures, periodicals, newspapers and magazines. According to Gross (2009) print media can be designed for general readers or a specific audience by limiting the subject matter and the language standard used. Print media is a permanent way of preserving information. In recent times, many print media houses produce online editions of their papers.
Social media is an emerging trend in media technologies. A social interaction site such as Facebook and twitter have become powerful avenues of communication, Social media has provides a platform for creating, shaping and dissemination information across the globe in real time. The main challenge of social media is the difficulty in controlling accuracy and quality contributions by independent users. More jurisdictions are reigning on illegal activities on the internet through legislation. This will deter rogue users who post defamatory information (Gross, 2009).
Media technologies have evolved from sound only to using a combination of sound and visual images. Print media has suffered a decline in recent times due to the emergence of the internet and social media. The future of media technologies will be influenced by advancement in internet services and the introduction of new communication platforms.
References
Biaqi,S. (2010). Media/Impact: An Introduction to Mass Media. Belmont: Wadsworth Publishing
Gross, S. (2009). Electronic Media: An Introduction. New York: McGraw-Hill textbooks.
